ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Inside sales. B2B marketing and sales strategies and tactics. Return on marketing and sales investment.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Guaranteed.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I don’t reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. And I need a lot of them.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Convince & Convert

DECEMBER 8, 2015

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. How the time spent on a blog post can be related to quality of content, depending on your blogging goals and timeline. Content Shock. Content Pros.

Blogger 93

Blogger Skype Burn Rate Top of Funnel 93

ClearVoice

APRIL 7, 2022

And with the right blog content, this seemingly small thing could result in big growth. A website holds all of your company’s core content. A blog allows you to provide longer forms of content to educate, entertain, update, and connect with your consumers. And in the business world, more leads equal more potential sales.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Optinmonster

DECEMBER 19, 2022

Exit intent popups are an effective way to capture leads and increase sales on your website. How Do Exit Intent Popups Work to Increase Conversions and Sales? not interested in the content or product. not sure if the content or product is what they really want. not interested in the content or product.

Intent 95

Intent Top of Funnel Examples Conversion 95

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sprout Social

APRIL 3, 2024

Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad. A mega influencer may have millions of followers, but that doesn’t always translate to record sales or success. She was appointed as Head of Editorial Content of British Vogue in October 2023.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. Consistently creating valuable blog content can be challenging, so it’s important that marketers take advantage of all avenues that can assist them. Here are a few ways that PR can help with blog content generation: 1.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Contents 1. Top Sales Podcasts 1.1 Sales Success Stories 1.4

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

SmartBug Media

AUGUST 28, 2020

Cultivating meaningful marketing and sales messaging for SaaS—something that has no physical presence—is daunting. Critical differences exist in the world of SaaS that make the approach to marketing and sales messaging deserving of care, directness, and tact. How Are Your Sales and Marketing Efforts Going?

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Biznology

MAY 18, 2016

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page, and waited for conversions to start clicking. Instead of making massive sales, your sales pages are falling flat… and you don’t know why.

AIDA 126

AIDA Tips Copywriting Webinar Metrics 126

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Blog this on Blogger. Go there now, please.

Blogger 100

Blogger Tips Digg Traffic 100

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Sharpspring

NOVEMBER 10, 2022

And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. There is a ton of great content about everything.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

ClearVoice

OCTOBER 21, 2022

Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. There’s no need to pull anything out of your existing content calendar at first.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. It aims to help you organize your pre-launch content marketing activities so that you know what to expect (and what other things to plan). I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

Sprout Social

JULY 8, 2021

Because acting as an affiliate on behalf of brands represents a low-hanging opportunity to drive additional revenue from content you’re already creating. And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today.

Ad Building 133

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 133

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome, everybody, to another episode of Sales Pipeline Radio.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service. 1 Social Media Content.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Navigate the Channel

OCTOBER 10, 2023

The key here is to avoid direct sales pitches in your content. Instead, focus on providing informative content. To reach this younger demographic effectively, adapt your blog content to address their preferences and needs. Empower your readers with the knowledge they need to make informed decisions. Yes, you can.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123