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B2B Marketing Traction

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How to Blog: What Do I Write About?

B2B Marketing Traction

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Follow other bloggers in your space and make note of what they write about.

Blogger 100
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B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. Send a press release out about your blog.

Promotion 100
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How Businesses Can Market Like Beyoncé

B2B Marketing Traction

Post messages and content that will interest them. Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms?

Web 2.0 100
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Blog with Discipline to Get Marketing Results

B2B Marketing Traction

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. Keep a file for your blog ideas.

Blogger 100