Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For each outreach, there are hundreds and often thousands of bloggers that are not well-known, but have influence on the very people that your PR campaign is trying to reach. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. We don’t pay these bloggers to write.  This is probably the direct result of VC-funding.  MORE >>

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Discusses if ghost-writing a blog is advisable. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR. Lee Odden's Online Marketing Blog discusses How NOT to pitch a blogger. Um - maybe they just need to now how to reach out to bloggers. Let's see if my fellow colleagues can truly heed the advice that these handful of bloggers provide. MORE >>

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. MORE >>

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective. As a marketer, it's important to know when press releases will benefit your public relations strategy, and when another tool or tactic should be used. The Benefits of Using a Press Release. The Drawbacks of Using Press Releases. MORE >>

Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? It’s what has motivated me to provide quality, targeted content — but that’s another post!). What’s worked and what hasn’t? MORE >>