Remove persona
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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Everybody is creating content. This year the number of bloggers is expected to reach 31.7 Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. In case you missed the overview of content level No.

Verticals 101
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How Do You Rank No. 1? Google Wants Compelling and Useful Content

ClearVoice

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. 1 ranking factor.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. As your conduct, market research, gather the insights to determine your target audiences and buyer personas (shown in the image below). Create a buyer persona using HubSpot’s free tool.

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

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5 Marketing Plan Examples to Help You Write Your Own

Hubspot

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101
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3 strategies to build a profitable author platform without an audience

ConvertKit

Develop reader personas. To develop a reader persona, answer the following questions: Who will read your book? Find out where your reader personas hang out online. Once you know where your reader persona hangs out online, find out who influences that space by noting who’s name commonly pops up. What are their interests?

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.