The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! insertblogURL.com " insert search term " into Google to resurface the content. MORE >>

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. That means they probably want to see you in their Twitter stream as much as possible, so you can bury all the content from the other users they're following. Educational and helpful industry-related content is overrated. Make your content really vague. Content Creation. MORE >>

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects. Step into the shoes of your marketing personas, and think about what they'd like to learn how to do. the how-to post. MORE >>

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. have believed that integrating the two content marketing components was important since the very beginning of my own online efforts. Buyer Personas. MORE >>

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. How Much Should Brands Pay for Content Marketing? Do you have a buyer persona? MORE >>