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34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. And use video.

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If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? Or, more importantly, is social content adding to the noise? The same?

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]


Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat.

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This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

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Noosh: Each year we cull through thousands of Content Marketing projects to gather useful insights about costs, collaboration, vendor management, and more. Get the Content Marketing Benchmark Report! 1. Content marketing in the news. HANDPICKED RELATED CONTENT: This Week in Content Marketing: Long-Form Content Actually Works on Smartphones. election.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Most often it’s due to common content marketing mistakes like not knowing who you’re producing content for, trying too hard to sell with your content, and other content mishaps. Wait, what?

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.

The 28 Best Influencer Marketing Tools


Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. 1) Klout.

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17 Brilliant Sources of Content Hiding Right Under Your Nose


Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. So here you go.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). According to WordPress statistics , bloggers produce an average of 33.7 Where will they see this post?

"Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]


Educational Content. 13 Sales Stats That Unveil What’s Influencing Purchase Decisions [Infographic]. The Definition of a Buyer Persona [In Under 100 Words]. In this blog post , discover the definition of a buyer persona and why they are important for your business, in under 100 words. Confessions of a Full-Time Blogger. Studies and Statistics.

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Blogging for SEO: How to Write Blogs that Rank on Page One


If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website? Throughout the content. Numbers don’t lie. URL if possible.

How to Create a Successful Blog Strategy: A Step-by-Step Guide


But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 2) Buyer Personas. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. Where will you distribute your blog content?

10 Social Media Marketing Mistakes Businesses Must Avoid


Identifying the appropriate corporate persona and tone via social media. This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content. The power of visual content cannot be overstated. Create a regular posting schedule so your readers know when to expect new content from you.

11 Expert Tips for Growing Your Company's Blog


2) Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates. They also provide benchmark stats to help marketers compare themselves to their competitors. A common hurdle for new bloggers is building sustainable traffic to their blog. Start by scanning forums for content ideas. Click to Tweet].

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Interactive content and visual storytelling.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. New blog subscribers – people who had willingly opted in to Birchbox content – pile on every month. Use the adage in Content Rules and write as if you were seated across the table from your reader at a coffee shop.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Sales Prospecting Perspectives Weekly Recap - Week of October 18, 2013

Sales Prospecting Perspectives

The discussion, which establishes the meaning of "creativity," and then takes a balanced view of both positions, is very illuminating, especially in the context of content marketing. Speaking of content marketing, Ardath Albee, one of our favorite bloggers wrote about the differences between content marketing and publishing. She wrote that there needs to be a strategy behind the content: when to publish it, how to orchestrate buyer response, etc. She continued by addressing a few of the main pitfalls in published content we see today.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence.

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101 Sure-Fire Ways to Make People Hate Your Marketing


5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Educational and helpful industry-related content is overrated. Content Creation.

8 Things To Be Prepared For When Starting A Blog


Understanding your buyer personas can go a long way toward creating a connection with your potential customers. Are they hosted on WordPress, or Blogger with convenient ease of navigation, or are they hosted on their own private domain and a bit more customized? It may not seem like it to the blogger layman, but successful blogging requires a certain amount of organizational skills.

10 MORE of the Most Remarkable Marketing Campaigns in History


First, Ferrell and his team had a complete understanding of the persona they were targeting. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above. In an AdWeek article , Megan Wahtera, Paramount’s SVP of Interactive Marketing said, "Our fans have been creating content and essentially marketing for us.

How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month


Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics. Use Metrics and Stats.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. have believed that integrating the two content marketing components was important since the very beginning of my own online efforts. Buyer Personas.

How to Write Stellar How-To Posts for Your Business Blog


There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike. Step into the shoes of your marketing personas, and think about what they'd like to learn how to do. the how-to post.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers


The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. " insert search term " into Google to resurface the content. So what gives?

Savvy Week in Review - April 21

Savvy B2B Marketing

End your work week by surveying the genius insights of these bloggers, and then turn off the laptop and unplug for the weekend. How Kristine developed a great buyer persona Adella Revella walks us through one product marketing manager's process for developing an exceptional buyer persona. Is Your Website Short on Content and Long on “Blah&# ? - It's Friday!!!!!!

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. World&#.

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WMC Interviews: Anne Holland


Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. Here's our discussion. Then we built it for them. It's not easy. Meet them in person.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. How Much Should Brands Pay for Content Marketing? Do you have a buyer persona?

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Personas. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Original content.