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SEPTEMBER 17, 2015

By Victoria Hoffman , Content & Community Manager at Uberflip. This means that marketers need to provide content for every persona at every stage of the buying cycle. Use BuzzSumo to understand who’s leading the conversations and what content is being shared in your industry. Listen to industry buzz.

Top of Funnel 48

Top of Funnel Ad Building Buying Cycle Buzz 48

SnapApp

NOVEMBER 21, 2012

When it comes to creating content, original concepts aren't always necessary. As a content creator myself, having some time-tested formulas to fall back on definitely makes my life a lot easier - and for that, I'm very thankful! Social Personas Not to Sit Next to at Thanksgiving,? Top Marketers to Invite to Your Table,?

Top of Funnel 48

Top of Funnel Blogger Creativity Marketing Mix 48

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DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

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JUNE 30, 2015

By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your content experience? It’s actually painful to think about just how many may have slipped through the leaks in your content experience. Are you tracing your content back to your buyer personas ?

Top of Funnel 48

Top of Funnel Buyer Personas Content Lead Gen 48

SnapApp

JANUARY 13, 2017

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

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JANUARY 12, 2017

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

MAY 5, 2015

By Victoria Hoffman , Content & Community Manager at Uberflip. After all, measuring engagement is a surefire way to learn which pieces of content are actually resonating with your audience — and therefore, what you should spend your time and energy producing. But what exactly makes content engaging? Participation.

Top of Funnel 48

Top of Funnel Content Work Management Buyer Personas 48