Remove persona

Biznology

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10 content marketing articles you missed

Biznology

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

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Jump-start your content marketing through better market segmentation

Biznology

You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?

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The Human Approach to Link Building Outreach

Biznology

Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. For example, this site wanted off-the-cuff writing so I tried to break away from formality – this is the main pitch from one of my personas.

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Are You a Good Online Spokesperson For Your Company?

Biznology

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Employees, executives and spokespeople had to figure it out too. Don’t have key messages? That’s a problem.