Blogger and Content - B2B Marketing Zone

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

Blogger

Blogger Personalization B2B Comparison

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

SEPTEMBER 6, 2011

I’m pushing my students to not be content-first, not platform-first, but audience-first,” Mersey said. “My It’s certainly no accident that Mersey uses a marketing concept, that of personas , as part of her approach to understanding audience. And Dan Gillmor’s Mediactive should probably be a required text).

Blogger

Blogger Class Education Training

B2B Marketing Zone

B2B Memes

Do Personal Passions Make You a Better B2B Blogger?

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

Webinars

Stay Connected