persona 
ANNUITAS
OCTOBER 17, 2014
*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. Develop Buyer Personas. Take the time to develop detailed buyer personas for each market you’re operating in.
ANNUITAS
FEBRUARY 9, 2012
In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. You can follow Ardath on Twitter at @Ardath421.
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