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How to Turn Anyone Into a Blogger


As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. That’s probably a big reason that content creation (which includes a lot of writing) has become a part of my career. This is true.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Share content your audience wants to see. Treatment.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. How do you create customer personas? Step #3: Develop the personas.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

Buyer Personas: Where (and How!) to Start | - B2B.


That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Develop buyer personas.

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7 Ways to Create More Interesting Content for Your Blog


Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. But why does this make great content? Old topic … new spin.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger


Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Probably not. Quora.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Mark: Agree.

Jump-start your content marketing through better market segmentation


You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?  Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.

The Future of Effective Content Marketing – Long Term Personas

Content Marketing Today

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing.

10 content marketing articles you missed


This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. took a look through the content marketing posts from the last few months and came up with this lovely collection. New Year, new thinking in content marketing.

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog. We asked a number of leading B2B bloggers what they saw happening. Video Transcript. Let’s look at larger picture.

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The Ultimate Collection of Free Content Marketing Templates


I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Blog Post Templates.

50 Things We Learnt About Content Marketing This Year


2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. Buffer ).

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Would you erase yourself from Google search results?

grow - Practical Marketing Solutions

There are also some profound implications for marketers and content creators. Buyer personas — Tom and I open up a “mental can of worms” when we discuss the use and perhaps over-use of buyer personas and the difference between “audience” and “buyers.” Are personas always necessary? Do personas kill great content?

17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we'll get to that later) and getting published on blogs that cater to and already rank for that topic.

Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Blogs. Newsletters.

Finding the Hidden Money in Your Content Strategy

Sales Engine

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach. Content itself does generate leads.

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. How do you write content that engages readers? Digg this!

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How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. Content Marketing

7 Essential Roles for a Successful Content Marketing Strategy

B2B Marketing Insider

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content  Marketer / Editor. This is someone who strategizes, writes, and oversees content projects. Even great content needs a push.

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10 simple steps that will help you get started with your content marketing program. 1. Have

Theory of Postponement and Content Marketing


Content creation in this era, where buyer relevance is a core principle, should leverage that same postponement philosophy.  The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed.  To do this requires content that is pre-produced in a modular fashion that anticipates their customers’ need for information. This guiding document, which we call Content Frameworks, defines.

How to Plug the Leaks In Your Content Experience


By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your content experience? It’s actually painful to think about just how many may have slipped through the leaks in your content experience. Are you tracing your content back to your buyer personas ? Is your content well-organized? Is your experience responsive?

10 Ways to Make Your Content More Fun to Read


"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. But we''ve heard time and time again from our readers that they love coming back to our content because we make it fun and interesting to read about marketing.

How To Map Content To Your Conversion Funnel


It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. How can you solve them?

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ways to Measure B2B Content Marketing Performance. Ongoing Content Initiatives.

Why Quality Content is the Core for Any SEO Strategy


Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. SEO Strategy: What Is High-Quality Content? Qualitative content is fresh and informative. Why Create Quality Content? Panda 3.5,

5 Elements of the Most Engaging Content Experiences


By Victoria Hoffman , Content & Community Manager at Uberflip. After all, measuring engagement is a surefire way to learn which pieces of content are actually resonating with your audience — and therefore, what you should spend your time and energy producing. But what exactly makes content engaging? So, what does it take to create an engaging content experience? 1.

17 Ways to Succeed in Viral Content Marketing


Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content:  .

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Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Most often it’s due to common content marketing mistakes like not knowing who you’re producing content for, trying too hard to sell with your content, and other content mishaps. Wait, what?

13 Writing Rules to Ignore for Becoming a Legendary Content Creator


Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English. However, for others, it’s bound to put your buyer personas to sleep. Content Creation Content Marketing Write Formally.

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap


But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. This quote from the brilliant Paul Gillin perhaps frames this up best: “B2B marketers have finally realized merely throwing content into the ether is both expensive and wasteful.

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Visual Content Marketing Insights from 13 Genius Thought Leaders


Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. In a recent article in Forbes , she took a deep look at how the rise of visual content is connected to the increasing prevalence of mobile, and more importantly, what small businesses can do to capitalize on the trend. Content Creation