Trending Sources

How to Turn Anyone Into a Blogger

Hubspot

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. That’s probably a big reason that content creation (which includes a lot of writing) has become a part of my career. This is true.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. How do you create customer personas? Step #3: Develop the personas.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Share content your audience wants to see. Treatment.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger. Be Open to New Content Formats. That Isn't Set in Stone.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Develop buyer personas.

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Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more.

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Probably not. Quora.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Mark: Agree.

The Future of Effective Content Marketing – Long Term Personas

Content Marketing Today

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. But why does this make great content? Old topic … new spin.

Jump-start your content marketing through better market segmentation

Biznology

You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?  Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.

PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog. We asked a number of leading B2B bloggers what they saw happening. Video Transcript. Let’s look at larger picture.

The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Blog Post Templates.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. Buffer ).

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Would you erase yourself from Google search results?

grow - Practical Marketing Solutions

There are also some profound implications for marketers and content creators. Buyer personas — Tom and I open up a “mental can of worms” when we discuss the use and perhaps over-use of buyer personas and the difference between “audience” and “buyers.” Are personas always necessary? Do personas kill great content?

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we'll get to that later) and getting published on blogs that cater to and already rank for that topic.

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

Junta 42

Noosh: Each year we cull through thousands of Content Marketing projects to gather useful insights about costs, collaboration, vendor management, and more. Get the Content Marketing Benchmark Report! 1.    Content marketing in the news. HANDPICKED RELATED CONTENT: This Week in Content Marketing: Long-Form Content Actually Works on Smartphones. 2.    Sponsor (38:53).

10 content marketing articles you missed

Biznology

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. took a look through the content marketing posts from the last few months and came up with this lovely collection. New Year, new thinking in content marketing.

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Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Blogs. Newsletters.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? In the days leading up to it, your blog can feature smaller pieces of content pertaining to the different findings within that report. But how?

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. How do you write content that engages readers? Digg this!

Digg 76

Finding the Hidden Money in Your Content Strategy

Sales Engine

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach. Content itself does generate leads.

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. Content Marketing

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. The idea of monetizing content certainly is tempting.

7 Essential Roles for a Successful Content Marketing Strategy

B2B Marketing Insider

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content  Marketer / Editor. This is someone who strategizes, writes, and oversees content projects. Even great content needs a push.

How To Map Content To Your Conversion Funnel

ScribbleLive

It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. How can you solve them?

10 Ways to Make Your Content More Fun to Read

Hubspot

"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. But we''ve heard time and time again from our readers that they love coming back to our content because we make it fun and interesting to read about marketing.

Why Quality Content is the Core for Any SEO Strategy

Writtent

Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. SEO Strategy: What Is High-Quality Content? Qualitative content is fresh and informative. Why Create Quality Content? Panda 3.5,

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10 simple steps that will help you get started with your content marketing program. 1. Have

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Contently.

Theory of Postponement and Content Marketing

Avitage

Content creation in this era, where buyer relevance is a core principle, should leverage that same postponement philosophy.  The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed.  To do this requires content that is pre-produced in a modular fashion that anticipates their customers’ need for information. This guiding document, which we call Content Frameworks, defines.

How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine. Everyone’s “doing” content today. Step 2.

How to Plug the Leaks In Your Content Experience

SnapApp

By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your content experience? It’s actually painful to think about just how many may have slipped through the leaks in your content experience. Are you tracing your content back to your buyer personas ? Is your content well-organized? Is your experience responsive?

17 Ways to Succeed in Viral Content Marketing

Writtent

Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content:  .

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine. Everyone’s “doing” content today. Step 2.