In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin.  As a leader in this space, please define once and for all – what is content marketing? m not sure there’s a once and for all answer because the practice of content marketing continues to evolve. This is why there’s so much said about the value and helpfulness of the content we publish. MORE >>

DO – Vary the subject and content of your tweets. If you have buyer personas, use them to guide the topics you cover. Tags: Twitter best practices social media B2B Bloggers do's and don'ts Jeremy Victor Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. These must Do’s are focused on Tweeting. balance is critical. MORE >>

" Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.    I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    This has implications to how we think in the future about sales and content marketing.  Image via Wikipedia. Related articles. MORE >>

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Create buyer personas to capture key information about your readers. How do you write content that engages readers? Blog this on Blogger. Related posts: 10 Ways to Make Content More Engaging. Engaging Content: Start with Why. MORE >>

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger. Be Open to New Content Formats. Newsjack. MORE >>