How to Turn Anyone Into a Blogger
APRIL 13, 2016
As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. That’s probably a big reason that content creation (which includes a lot of writing) has become a part of my career. This is true.
6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Share content your audience wants to see. Treatment.
Understand Your Target Market: 3 Steps to Creating Customer Personas
FEBRUARY 20, 2015
Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. How do you create customer personas? Step #3: Develop the personas.
Five ways to be a more confident blogger
grow - Practical Marketing Solutions
FEBRUARY 4, 2013
How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.
The New Social Buyer Ecosystem
JULY 24, 2011
It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there." Content Marketing: “The term, content marketing, I am seeing here and there. The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.
How to Transform Yourself Into an Agile Business Blogger
JANUARY 25, 2013
Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger. Be Open to New Content Formats. That Isn't Set in Stone.
The art and science of developing an enterprise content strategy
grow - Practical Marketing Solutions
MAY 18, 2015
There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Mark: Agree.
10 content marketing articles you missed
JANUARY 26, 2016
This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. took a look through the content marketing posts from the last few months and came up with this lovely collection. New Year, new thinking in content marketing.
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
OCTOBER 26, 2012
blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more.
11.5 Amazing Content Creation Tools for Becoming a Super Blogger
JUNE 25, 2013
Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Probably not. Quora.
Jump-start your content marketing through better market segmentation
MARCH 12, 2014
You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place? Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.
PRMM Interview 20 with Tom Pick on Digital Marketing
PR Meets Marketing
APRIL 4, 2016
We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog. We asked a number of leading B2B bloggers what they saw happening. Video Transcript. Let’s look at larger picture.
The Future of Effective Content Marketing – Long Term Personas
Content Marketing Today
MARCH 30, 2012
Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing.
The Ultimate Collection of Free Content Marketing Templates
MARCH 21, 2016
I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Blog Post Templates.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. Buffer ).
Would you erase yourself from Google search results?
grow - Practical Marketing Solutions
JULY 29, 2014
There are also some profound implications for marketers and content creators. Buyer personas — Tom and I open up a “mental can of worms” when we discuss the use and perhaps over-use of buyer personas and the difference between “audience” and “buyers.” Are personas always necessary? Do personas kill great content?
17 Foolish Mistakes to Avoid as a Guest Blogger
MARCH 13, 2012
As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Then your strategy should probably involve creating content that allows you to work in that keyword ( and an inbound link, but we'll get to that later) and getting published on blogs that cater to and already rank for that topic.
Is Your Content Boring? Here’s 6 Steps To Great Content
B2B Marketing Insider
MARCH 8, 2012
Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Blogs. Newsletters.
7 Essential Roles for a Successful Content Marketing Strategy
B2B Marketing Insider
JUNE 24, 2015
All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. This is someone who strategizes, writes, and oversees content projects. Even great content needs a push.
10 Simple Steps to Get Started with Content Marketing
FEBRUARY 13, 2013
Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10 simple steps that will help you get started with your content marketing program. 1. Have
Finding the Hidden Money in Your Content Strategy
MARCH 28, 2016
B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. All of our leads are either referrals, or generated through our content marketing outreach. Content itself does generate leads.
How To Generate ROI (Return On Interesting) With Content Marketing
B2B Marketing Insider
DECEMBER 20, 2011
Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. Content Marketing
Theory of Postponement and Content Marketing
AUGUST 6, 2012
Content creation in this era, where buyer relevance is a core principle, should leverage that same postponement philosophy. The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed. To do this requires content that is pre-produced in a modular fashion that anticipates their customers’ need for information. This guiding document, which we call Content Frameworks, defines.
How to Make Content More Engaging: 10 Tips
Writing on the Web
JUNE 13, 2011
The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. How do you write content that engages readers? Digg this!
10 Ways to Make Your Content More Fun to Read
OCTOBER 2, 2013
"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. But we''ve heard time and time again from our readers that they love coming back to our content because we make it fun and interesting to read about marketing.
What to Include in a Content Marketing Proposal
JANUARY 19, 2016
From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ways to Measure B2B Content Marketing Performance. Ongoing Content Initiatives.
Why Quality Content is the Core for Any SEO Strategy
AUGUST 8, 2014
Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. SEO Strategy: What Is High-Quality Content? Qualitative content is fresh and informative. Why Create Quality Content? Panda 3.5,
Are You Making These 5 Common Content Marketing Mistakes?
FEBRUARY 3, 2014
There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Most often it’s due to common content marketing mistakes like not knowing who you’re producing content for, trying too hard to sell with your content, and other content mishaps. Wait, what?
How To Map Content To Your Conversion Funnel
MAY 25, 2016
It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. How can you solve them?
17 Ways to Succeed in Viral Content Marketing
JUNE 4, 2013
Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content: .
How to Plug the Leaks In Your Content Experience
JUNE 30, 2015
By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your content experience? It’s actually painful to think about just how many may have slipped through the leaks in your content experience. Are you tracing your content back to your buyer personas ? Is your content well-organized? Is your experience responsive?
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
How to Easily Create Remarkable Content With Marketing Personas
JUNE 24, 2011
What makes content 'remarkable'? Remarkable doesn't mean content is PhD thesis-style, nor is it about how many hours you spend polishing your content. Remarkable content is literally content that will be remarked upon by your audience, so that comes down to adding value to your readers' lives, jobs, or soul. The Problem With Creating Content Sans Persona.