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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We also know what to focus the content around.

Outreach 114
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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

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Best of 2009: SEO Tips, Part 1

Webbiquity

SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Thomas McMahon serves up more tips for using Google’s webmaster tools, including how to spot site errors such as broken links, analyze meta and title tags, and identify a site’s top keyword search queries. Blogging helps. Social media works.

SEO 100
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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity

And that’s not possible with only sales-y promotional content. Buyers don’t like flowery, self-promotional content; they prefer the genuine touch. Every search engine indexes their content similarly, and because Quora is a high authority domain , it ranks highly for many of the keywords it’s indexed for.

Promotion 292
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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# If you can’t keep generating content, then don’t start,&# explains Karr. Your goals should drive your content.

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Among his conclusions: more content helps. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases. Blogging helps.

SEO 20
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. When you think about the major characteristics of shady bloggers, one common trait they all share is that they never link out to anyone. 1) Link Out to Small-Time Bloggers. Well, no more!

PageRank 140