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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. Well, there you go. what gives? "It''s

Press 28
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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 100
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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

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Google is a lying liar that lies

Biznology

That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. You’ll just about always get a crush of traffic if you can be first to press on a big event, disaster, death, or announcement.

Google 80
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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

The first is that link building is really only a small factor in what determines your overall authority—your social presence, onsite structure, and content are all far more important. The best places to build backlinks are these industry-specific sites, industry forums, and other resource sites that allow guest bloggers.