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Interview with Mark Schaefer

Onalytica B2B

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching.

P2P 164
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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. Does the publication accept guest blogs from industry experts?

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Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. I know it’s Emerson again.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. Have FOMO when it comes to your local content marketing? Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. I am not a media buyer.

Buzz 49
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23 Outstanding Social Media Marketing Guides

Webbiquity

How can marketers make the best use of visual content? ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness. What trends and changes in social media do marketers need to stay on top of?

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

It can help you find what kind of content to write, what keywords you should rank for, how many links you have, how authoritative your site is. We also talk about this switch from Blogger Jet , which was the blog that he was running. Another interesting article is that we recently wrote about outsourcing content.

SEO 40
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Build some social media marketing backbone you big wuss

Biznology

Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. But you get it wrong. Related articles.