Ontraport

JANUARY 21, 2021

For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. He identified each lead’s biggest hurdle so he could follow up with targeted email content. So where do you begin? Here’s how you benefit from lead segmentation.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. In her email sequence, the first few emails have an open rate of over 70%. That’s not how it works.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Ontraport

JANUARY 21, 2021

For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. He identified each lead’s biggest hurdle so he could follow up with targeted email content. So where do you begin? Here’s how you benefit from lead segmentation.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JUNE 6, 2017

How much digital content do you consume on a daily basis? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? Sponsored posts serve as a less labor-intensive way for brands to work with influencers -- bloggers in particular.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Optinmonster

AUGUST 1, 2022

Because you show up in their inbox consistently with valuable content, your target audience will see you as reliable and knowledgeable in your field. Doing this can improve your conversion rates. Written email content is much easier to produce than a full video course, webinar, or fillable workbook. Set Up Your Email Course.

Course 84

Course Sales Qualified Leads Generation Leads 84

Only B2B

SEPTEMBER 12, 2019

For marketers’ emails still has the highest ROI conversion rate at each email bringing in an ROI of almost 44%. Here are the steps in brief: Tell The World About Your Content. Publish the content to be promoted in social networks and websites. Create Engaging Content. Make your content easy to read.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

accelerate agency

JUNE 3, 2020

Promoting content and encouraging engagement via LinkedIn. Encourage connections to engage with content created for the site. We limited the search to ‘people’, rather than ‘jobs’, ‘content’ or other categories. Promoting Content & Encouraging Engagement Via LinkedIn. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Hubspot

OCTOBER 1, 2021

You’ll probably take the time to report spam emails that you’ve received one too many times and/or the ones with a misleading subject line that had nothing to do with the content of the email or with you. Which ones will you report as spam? Which ones will you click on? You’ll probably read and click on those that offered you some value.

Segmentation 69

Segmentation CAN-SPAM Work Management Click Rate 69

ConvertKit

APRIL 21, 2019

How valuable is the content you provide? Your target audience gets to decide how valuable your content is. Once we’ve identified this, along with their key pain points, we can inch closer to providing more value with our content. Utilizing lead magnets will also increase your open rates and email engagement.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

How valuable is the content you provide? Your target audience gets to decide how valuable your content is. Once we’ve identified this, along with their key pain points, we can inch closer to providing more value with our content. Utilizing lead magnets will also increase your open rates and email engagement.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Mailmunch

MAY 13, 2021

From the ease of content creation through readymade templates, tracking metrics like click-through rates and analytics, to automation using user behavior; email marketing software is available with a host of capabilities and budgets that cater to a vast set of user preferences. ConvertKit is great for you if you are a content creator.

Marketing Automation Services 59

Marketing Automation Services Enterprise Management Work Management Marketing Management 59

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? Is this good? United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Delivra

JANUARY 17, 2019

Consider these email marketing statistics : B2C marketers using automation receive conversion rates up to 50%. Open rates are more than 70% higher with automated messages. Click-through rates are more than 150% higher in automated messages. There’s no debating the success webinars can have on your lead conversion rates.

Lead Nurturing 55

Lead Nurturing Sales Qualified Leads Campaigns Top of Funnel 55

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. The lesson? It will likely pay off handsomely. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Optinmonster

NOVEMBER 27, 2023

Email Subject Line Templates For marketers, email subject lines are just as important as headlines for other content. The purpose is the same: to get recipients to open emails and read more. Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6.

Copywriting 109

Copywriting Template Work Management Marketing Management 109

Optinmonster

AUGUST 13, 2021

What we love about AWeber is that it automatically pulls content from your blog and turns it into an email newsletter template to share with subscribers. ConvertKit is a marketing platform with a goal to help you make money from the content you create. That said, ConvertKit has one of the best deliverability rates at 99.72%!

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Hubspot

SEPTEMBER 21, 2015

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. You might look at a high number of social shares and think, "Wow, that piece of content must've been really interesting!"

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SendX

OCTOBER 8, 2020

Focused on content creators. Built-in features for getting higher open rates. Mailchimp Alternatives - ConvertKit ConvertKit is an email marketing platform for online creators and bloggers. Advanced Automation Workflows: ConvertKit has advanced workflows for bloggers which we did not find in Mailchimp. 7) Automizy.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Valasys

OCTOBER 8, 2019

The tool from HubSpot helps marketers create tailored touch-points for the customers, which in turn, helps them to create tailored pieces of content resonating with their diverse areas of interest. The tool also has a cool feature called Perfect Timing which predicts the time of the day that will fetch the maximum open rates.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

SendX

FEBRUARY 16, 2021

There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. Email List DOs Share value-based content to encourage subscribers to enter your subscriber list willingly. Using spam triggers.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Litmus

APRIL 15, 2024

But it has an added bonus that nobody thinks about, which is that text is searchable,” says Carin Slater, Email and Content Growth Marketing Manager here at Litmus. Ask yourself: What’s the average open rate for my emails? Here’s how they suggest optimizing your emails so they’re searchable in the inbox: 1. Do I want them to?

SEO 78

SEO Work Management Marketing Management Paid Search Agency 78

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content? Branded video content is not a commercial, not entertainment, but something in between. What is most important?

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Sword and the Script | B2B

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. Not even a little bit.

Paid Content 78

Paid Content B2B Marketing Paid Search Agency Content Marketing 78

Optinmonster

SEPTEMBER 5, 2022

Here’s a table of contents to help you find your way around: What Is An Optin? Optin Ideas for Bloggers. Optins are also known as freebies, content upgrades, or lead magnets. Additionally, the open rates for welcome emails delivering freebies or content upgrades tend to be quite high. Content gates.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Content Marketing Institute

APRIL 12, 2018

Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston.

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Sword and the Script | B2B

DECEMBER 28, 2022

The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Video may be the most trusted content in B2B .

PR 75

PR Trust Marketing Stats B2B Marketing 75

Salesforce Marketing Cloud

APRIL 16, 2024

Can small businesses excel at content marketing? Your aim is for people to follow you and engage with your content and promotions. Digital marketing for small businesses revolves around optimizing websites, creating valuable content, using social media, email marketing, and search engine marketing (SEM).

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Hubspot

DECEMBER 9, 2010

So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! During a workshop I led, participants broke into groups, picked a company and brainstormed persona and content strategy ideas. Once this persona was defined, the ideas for content flowed!

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Convince & Convert

NOVEMBER 5, 2013

If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently useful.

Paid Content 142

Paid Content Contacts Advertising Agencies Content 142

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. Abandoned cart emails have an open rate of 53.57% and can earn you $3.45 According to research: Welcome emails have an average of 91.43% open rate and a 26.9%

Email Marketing 101

Email Marketing Planning Work Management Marketing Management 101

ConvertKit

SEPTEMBER 7, 2021

I know this is harder said than done when your open rates likely decrease when your emails land in the Promotions tab. However, this is where open rates can be a vanity metric. While more subscribers might open your emails when they land in the Primary tab, they’re likely doing so to reach inbox zero.

Promotion 83

Promotion Deliverability CAN-SPAM Open Rate 83