NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Content Marketing is now at the forefront of SEO; more so than ever. Linkworthy Content. Content that attracts links need to be original, unique, useful, and timely.

SEO 100

SEO Planning Blogger Content Marketing 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. Send a press release out about your blog.

Promotion 100

Promotion Blogger Curation Newsletter 100

ConvertKit

JULY 7, 2021

Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. Next, she took a short press trip to Savannah, Georgia. They required fresh content to keep their websites and social media platforms alive—and keep their businesses from falling apart. Virgin Islands. Her response?

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Oktopost

JUNE 14, 2021

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . At its best, demand generation is thoroughly relevant to the pressing needs of the market today. What types of demand generation content can you generate?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Remember, your audience decides what content it will consume, when it wants to consume it, and where.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Write a blog post providing an overview of the white paper with a link to it. Newsletter. All white papers should be promoted via online press release distribution services. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

markempa

DECEMBER 30, 2008

When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website. The team also used their blog to write stories on subjects that had the potential to go viral.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. Have FOMO when it comes to your local content marketing? This helps the outlets who don’t want to copy-and-paste a press release. Do you work a lot with bloggers?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. Write Blog Posts.

Work Management 28

Work Management Content Marketing RSS Content 28

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, go up into the attic and look around.

Social Media 80

Social Media Media Internet Marketing Google 80

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Envy

MARCH 11, 2019

It is worth signing up to his Crypto-Gram newsletter for topical security related discussions and news. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources. Post frequency: Often daily, but sometimes less frequent. SC Magazine.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 147

Blogger Planning Outreach Press 147

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Expand your reach with gated content. Here’s how.

Budget Programs 356

Budget Programs CMS Development Content Marketing Industry CMS 356

Optinmonster

NOVEMBER 9, 2021

Distribute Lead Magnets : Entice new visitors with valuable content, coupons, freebies, and more. Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers? Offer a Content Upgrade. You can personalize your exit popups for any audience you choose. Suggest Related Posts.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Optinmonster

SEPTEMBER 5, 2023

It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. Elna Cain used guest posting to make a full-time income from freelance writing. Instead, the content is contributed by an external writer, often aiming to promote a particular message or brand.

Lead Scoring 96

Lead Scoring Lead Ranking Landing Pages Domain 96

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? And guess what? So let’s talk more about that.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. Been Caught Stealing Let’s start with content creation and copyright issues. All that stuff? Download Michael’s presentation here. Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Write about industry News – whats happening this week, this month 2. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

nDash

OCTOBER 15, 2020

These writers have either worked as a financial advisor or have years of experience writing for clients across industries with a focus on financial services. If you’re looking for writers that can break down complex topics, interview your executive team, and write compelling stories, then continue scrolling. . Type of content: Blogs.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

nDash

OCTOBER 8, 2020

Content marketing can thrive in the cybersecurity industry. As a result, the expectations for content continues to rise. These writers have either worked in the cybersecurity space, or have years of experience writing for clients across industries with a focus on cybersecurity. Types of Content: . Press releases.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

JANUARY 4, 2011

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content. White papers? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. This data reinforces the notion that b-to-b marketers still need help when it comes to the social networking space—something that content producers can assist them with. Summit Business Media's AdvisorOne.com Launches Paid Content Product. FOLIO: Alerts & Newsletters.

B to B 40

B to B Paid Content Social Media CMS Development 40

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Optinmonster

MARCH 19, 2024

Want to learn how to write irresistible headlines for your blogs, emails, or other marketing campaigns? IsItWP Headline Analyzer IsItWP Headline Analyzer tool lets you write click-worthy headlines that drive traffic, make people share your content, and rank better in search results. Try OptinMonster’s Headline Analyzer now!

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52