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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Having a sound content marketing strategy in place helps keep you prepared for any eventuality. There’s no need to pull anything out of your existing content calendar at first.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. Have a multi-channel approach. Allow for organic content.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. Further, barely half (53%) of marketers say blogging is their top content marketing priority. 36% publish one post per month or less.

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. CMSs have simplified content and website management while providing robust security, on-page SEO, and automation features.

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The 15 Best WordPress Video Themes in 2019

Hubspot

If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Multi-Purpose Video Themes. Multi-Purpose Video Themes. Bridge is a multi-purpose theme ideal for sharing your business’ videos with customers. Slider feature.

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5 Useful Lead Nurturing Tactics to Get More Opportunities

markempa

During this stage, you’ll share content to help progress them from interest towards purchase intent. All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. You also want to learn about their motivation. Switch channels in and out as you test.

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B2B Marketing 2021 Trends

The Lead Agency

Consumers are more motivated than ever to stay home and shop online, creating the ideal market conditions to fast track, test, and launch new experience-driven mobile apps, sites, and touch points across their platform. Today, consumers use an average of almost six touch-points, with nearly 50% regularly using more than four.