Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. Sneak previews?

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 15, 2013

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. Below are my 5 “bring back to your office and implement” takeaways: 1. B2B Marketing Modern B2B Marketing'

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JULY 16, 2014

Content marketing, of course! Here’s a list of 10 must-bookmark content marketing blogs — who makes your top 10? Content Marketing Association. Areas of Expertise : Publishing, content marketing. Check it Out: Content Marketing Association. Content Marketing Institute. =. Content Marketing'

Content Marketing 48

Content Marketing B2B Thought Leadership Thought Leadership Storytelling 48

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Available features : Instapage is designed with many features, including drag-and-drop content blocks, CTAs, forms, visuals, A/B testing, and so on. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. What do you do?

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Marketing Insider Group

JANUARY 8, 2013

I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

APRIL 5, 2013

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Social media is the perfect place to get your prospect and customers engaged with your content.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Adobe Experience Cloud Blog

JULY 23, 2012

Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. We share our international B2B marketing strategy in our new ebook, The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning B2B 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ Your advertisement says different things depending on the keyword or location.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

Adobe Experience Cloud Blog

AUGUST 20, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. Why, then, is the Marketo post at the top of my newsfeed?

Marketo 48

Marketo Trade Show Opt-out Opt-in 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing. This isn’t to say that the “old” marketing focus areas and strategies aren’t relevant or don’t work.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 22, 2013

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Don’t underestimate the power of video and webinar content in humanizing your brand and creating a relationship with your buyers. You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Adobe Experience Cloud Blog

MARCH 28, 2011

In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. If visitors are clicking to multiple pages on your site, we can often assume that they are more likely to have found information relevant to their search. Are they relevant?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

MAY 16, 2010

Here at Marketo, we’ve had our own fair share of B2B social media marketing success. So in 2005, it introduced the SAP Developer Network (SDN) to open the company’s content, strategy and technical information to a global audience. case studies and demos). Next, a blog was introduced, which first was contributed to only by employees.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

MARCH 8, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The ever-increasing array of digital marketing options means that in order for companies to keep up with their competitors, they must utilize a variety of multimedia platforms and provide a relentless stream of fresh, engaging content.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Work Management 48

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

JUNE 25, 2018

The same is true for your brand’s content. Often, companies get into a rut where only one or two individuals at the company create all the content. But here’s the bigger problem: Employees will become less and less likely to share, like, and retweet content if it’s all coming from the same individuals. It’s too repetitive.

B2B Thought Leadership 133

B2B Thought Leadership Content Thought Leadership Marketo 133

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Very light on copy but direct to the point and making good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

MLT Creative

JUNE 21, 2011

The first day, which was sponsored by Marketo , the speakers shared inspiring advice on unleashing your culture, your purpose, your employees, your company voice, your content and your enterprise spirit. The prolific blogger, author and entrepreneur gave a colorful, quirky presentation called ”Unleash Your Power.”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Adobe Experience Cloud Blog

MAY 24, 2017

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. That source? Your own employees. .

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He succeeded beyond his wildest dreams.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

seo.co

MARCH 8, 2020

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He succeeded beyond his wildest dreams.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Content Marketing Institute

MAY 17, 2018

Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company to produce enough content to drive the business.

Account Based Marketing 97

Account Based Marketing Ideal Customer Profiles Top of Funnel Sales Management 97

Optinmonster

SEPTEMBER 20, 2023

If you’re a professional blogger who’s looking for a email marketing automation software to run ultra-targeted campaigns, you can’t go wrong with ConvertKit. Marketo Marketo is one of the best overall automated email marketing services currently available. Pricing: Contact for quote.

Marketing Automation Services 110

Marketing Automation Services Automation Tools Work Management 110

Only B2B

FEBRUARY 9, 2018

How to ensure you are writing quality content? Which content piece will be published on which date? I put in content marketing, blogging and small business and boom. It has given me 5 topics which are relevant to content marketing and small businesses. Analyzing trends and content to write a white paper?

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Adobe Experience Cloud Blog

JANUARY 25, 2019

Their following may not be as engaged with the content they put out. By comparison, macro-influencers with huge followings have followers from all domains and niches, lowering the chance of you reaching the audience that is relevant to your product. The main reason for this is that micro-influencers are simply more authentic.

Work Management 134

Work Management Advertising Agencies Marketing Management Multi-Channel 134

Optinmonster

JANUARY 26, 2024

You can see this in action with Marketo’s webinars : Webinars can also get attendees interested in buying products and services. For example, did you know that, according to the Content Marketing Institute , 58% of marketers use webinars for promotion? Finally, write a catchy title.

Lead Generation 73

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 73

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital & Content Marketing Summit – San Francisco. Host: Marketo. Content marketing. Location: Seattle, Washington.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Adobe Experience Cloud Blog

MAY 21, 2015

You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Let’s say you’re not taking anything out of context; you’re playing fair, just reposting a chunk of relevant text word-for-word. The service will then take down the offending content. Ding, Ding, Ding!—that’s

Copyright 48

Copyright DMCA Content Marketing Cross-Selling 48

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Adobe Experience Cloud Blog

DECEMBER 30, 2016

This is relevant to all marketers. Ann Handley , Chief Content Officer of MarketingProfs. “A Seth Godin , Blogger and Best-selling Author. Rather than focusing on new resolutions, I’m focusing on applying the lessons I learned from the previous year. 2016 was a crazy year in a lot of ways…an election year (in the U.S.)

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Merchandising Marketo 109