Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. We have spent the past few years building a substantial content factory that relies heavily on influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. While some of your readers might buy your products before signing up to your mailing list, many just won’t be ready. Page-Level Targeting : Personalize the user journey by creating optin campaigns that match the content of your blog posts.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

Webbiquity

SEPTEMBER 26, 2017

This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. In a highly competitive marketplace, American Express delivered targeted, sponsored content to the people it most wanted to reach. Make a List. LinkedIn rules in lead generation.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Marketing Insider Group

AUGUST 6, 2015

Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy. Here are some other keys to a sustainable content marketing strategy: 1. Yoav Vilner is a trending tech blogger and growth hacker.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Advertising Agencies 100

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Heinz Marketing

JULY 26, 2022

Teamed up for content production and cross-promotion of products. Reach out to an industry thought leader, blogger, or influencer. Create joint content. Have a new high-value piece of content you want to promote to your audience? Get access to a free Spotify premium subscription as a Starbucks member.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Writing on the Web

JULY 6, 2010

What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Related posts: Best Darn Content Marketing Tool on the Planet: 7 Steps to Sustainable Blog Success. Friendly Persuasion: Blogging as a Content Marketing Tool. Video Promo Clips: Content Marketing Comes Alive.

Ning 100

Ning Content Marketing Tools Digg 100

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

nDash

JANUARY 31, 2023

What kind of content development do they typically do? Clearly Communicate Your Project Goals and Requirements As you work with your writer and even on your job listings, clarify what kind of content you need them to write. Do some research to determine a fair range for the content you need and include it in your job listings.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Blogger Pricing 98

Writing on the Web

JUNE 30, 2010

Blog this on Blogger. 3 Key Content Pieces for Starting an Online Business. Tags: Content Marketing Attracting Clients blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing Writing for the Web. Online Surveys & Market Research. Share this on Bebo.

Ning 100

Ning Content Marketing Digg Business 100

Online Marketing Institute

AUGUST 21, 2018

But as a blogger building your personal brand, guest posting may be the foremost strategy for ensuring your readership base increased over time, and that your name is established in the blogosphere. You get to establish a good relationship with your fellow bloggers. The result?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Blogger 52

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. This will enable Google to crawl your website more efficiently and speed up the indexing of your content, too. Create high-quality, relevant content.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. And you can scale it as your mailing list grows (paid packages start at $25 a month), so you’ve always got room to expand.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. They are no longer a private, one-to-one communications channel (once mailed, later faxed to newsrooms).

PR 100

PR Blogger Tips Best Practices 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

FEBRUARY 5, 2013

Yesterday I got one of those ‘Send-Out’ cards in the mail from a colleague whose webinar I attended. I admit I don’t open any junk mail. I was also curious to see how someone I respected in marketing would use this mass-mailing-made-to-look-personal tool. More often than not, they aren’t, however.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Hubspot

JUNE 6, 2017

How much digital content do you consume on a daily basis? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? Sponsored posts serve as a less labor-intensive way for brands to work with influencers -- bloggers in particular.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Digital B2B Marketing

MAY 28, 2014

Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! If you are a blogger, I’m sure you can relate. That was an active decision. And that stings.

Click Rate 100

Click Rate Opt-out Deliverability CAN-SPAM 100

Ontraport

JANUARY 21, 2021

For example, food bloggers might segment their email lists based on whether the person originally showed interest in their vegetarian recipes or their high-protein options. He identified each lead’s biggest hurdle so he could follow up with targeted email content. So where do you begin? Here’s how you benefit from lead segmentation.

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Lead Scoring Leads 105

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. Blog this on Blogger. Competition is fierce.

Ning 100

Ning Content Marketing Digg Buzz 100

ClickZ

JANUARY 15, 2021

There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads. Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. Jivox allows brands to automate this process and at scale.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Online Marketing Institute

AUGUST 17, 2018

On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media. The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Exo B2B

APRIL 11, 2019

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». She also wrote the books Global Content Marketing and Effective Sales Enablement.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? Content : No clearly defined problem and solution, no answer to the “so what?&# Content : No keyword usage in headline, first paragraph, or in body. Blog this on Blogger. Can you think of others?

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. You’re supposed to build your content around this intention. What do you think?

Process 100

Process Ning Digg Content 100

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. A frequent speaker, blogger, and Tweeter, Dan has been named to several notable industry lists, including: “The 30 Most Influential People in Social Customer Service” by Conversocial. Content Marketing: Marcus Sheridan.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Convince & Convert

MARCH 27, 2013

Like many/most long-time social media users and bloggers, there was a time when Google Reader was one of the very most important pieces of software I used. Today, I use Twitter, Newsle , Linkedin and other sources to bubble up interesting content hither and yon. If you love content, you’ll subscribe to content.

Google 120

Google Blogger Social Media Twitter 120

ClearVoice

JUNE 18, 2021

Once located, you would have to reach out to the creator (either by phone or snail mail) for permission to use it and a copy of the image. If you’re writing a book review and want to use an image of that book to highlight your content, it probably will qualify under fair use. Once upon a time (i.e., Locating the image would take time.

Copyright 111

Copyright Domain High Quality Lead Blogger 111

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. Blogs and content with no attribution to anyone or anything really make me wonder. Do you publish valuable content?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100