Biznology

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Search + Social = Online Reputation Management

Biznology

There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t. Google abhors a vacuum.

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Why you should consider centralizing your search keyword lists

Biznology

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. I could tell you how that works.

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What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place.

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Remember to market to your own influencer network

Biznology

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.

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Blog2Social removes all social sharing pain

Biznology

As you’ll see below, reactivating old, previously-shared, content through my networks immediately resulted in traffic–both volume and also unique visitors: If I never did that, I would have been leaving all of that traffic and all those visitors on the table.

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Google+ on its Third Birthday

Biznology

The only reason why Google+ exists is as a bait-and-switch trap — a honey pot — to draw the makers of online content into the clear in order to associate them with their web content and then put a Real Name with a face as a Turing Test of sorts, as a way to separate the men from the bots. Is G+ Google’s Ellis Island ?

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All your best content may now be considered fake news

Biznology

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Fake news has been in the real news recently. At least that’s what they say they’re doing.

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