Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Promote your white paper using online press release distribution services. Make sure the release includes links to your website and other appropriate content. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. What is the overall sentiment/tone of the influencers’ content/conversation/discussion? generated by the influencers. generated by the influencers.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution.

Traffic 94

Traffic Top of Funnel Lead Ranking Paid Search Agency 94

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. They partner with fitness vloggers to become affiliates for their brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. All white papers should be promoted via online press release distribution services.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Launch Marketing

MAY 24, 2018

Gone are the days of joining every social media platform possible and posting the same content across all of them—now, companies should select the top 2-4 platforms that work for their mission, products, services and messaging and create relevant and appealing content for their target audience. What would they want to read?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. Press releases. Financial press. Influencers and bloggers. Insight drives Account Based Marketing. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. A few sources to consider: The company website. Annual reports.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We issued a press release, and we've gotten some great blog posts as well as Tweets - to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Buffer

JULY 29, 2019

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content! Hubspot’s Marketing Grader. MetaTags.io.

Social Media 72

Social Media Social Marketing Media Dwell 72

Writing on the Web

AUGUST 9, 2010

There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven. Readers are pressed for time. How you organize your content is important. The introductory paragraph needs to quickly establish the relevancy and utility of the document to readers.

Tips 100

Tips Business Digg Marketing Proposals 100

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. And who said you cannot use LinkedIn to generate sales leads? He blogs at [link].

Sales Management 120

Sales Management Social Media Work Management Process 120

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Usability or level of user-friendliness : Businesses and marketers are already pressed for time. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

MLT Creative

AUGUST 26, 2010

Unfortunately, this happens, even to the most prolific business bloggers. You must consistently create relevant compelling content. Studies confirm that B2B blogs with optimized content are effective at attracting prospects to corporate websites. Create relevant themes or columns that you can repeat regularly.

Paid Search Agency 40

Paid Search Agency B2B Blogger Advertising Agencies 40

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. Of course not, but putting some thought into getting quality content available without too many hurdles for the users couldn’t hurt either. I’ve seen it all and my sister keeps pressing her new lead system craze on me. So I am glad I discovered you.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Like Be the first to like this post.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. For far too long, we’ve kidded ourselves into thinking that great media coverage starts with a great press release draft.

PR 28

PR Press Public Relations Startups 28

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. TABLE OF CONTENTS (updated to Apr. Island Press. The thoughts expressed herein are strictly those of the blogger. relevant "aha" graphics. fun stuff: quizzes, self-evaluations, other interactive content. relevant "aha" graphics. Hans Henrik.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” — ViralBlog. Pricing: free, or API data by quote.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Buzz Marketing for Technology

JULY 22, 2008

TABLE OF CONTENTS (updated to Jan. Island Press. The thoughts expressed herein are strictly those of the blogger. relevant "aha" graphics. fun stuff: quizzes, self-evaluations, other interactive content. . relevant "aha" graphics. fun stuff: quizzes, self-evaluations, other interactive content.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100