KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Post it out on LinkedIn groups, Facebook, and Google+. Content Syndication. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? This brings us to the question of whether to start with personas or topics?

ROI 100

ROI Content Marketing Generation Planning 100

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Integrated B2B

NOVEMBER 7, 2019

And what is gated and non-gated content? Here is a quick overview of how you can use these four media types to enhance your content marketing strategy. Before you embark on a marketing campaign, you need to understand your personas as well as their pain points to then develop content that empowers them in their decision-making.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Visitor data + content data = a better personalized experience. You may have seen the recent articles and blog posts. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Webbiquity

FEBRUARY 2, 2015

Identifying the appropriate corporate persona and tone via social media. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. This way, your content won’t get lost in the sea of tweets and posts.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. LinkedIn ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

DECEMBER 2, 2020

billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers. Learn About Your Personas. If your overall business goal is to learn more about your target markets or buyer personas, using different social media sites can help you do this.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 334

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. Outsourcing Content Marketing. There are a number of marketing tools and platforms available to make the content creation process simpler.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

EveryoneSocial

FEBRUARY 16, 2021

Brands work with them to build awareness, promote product launches, answer questions from potential customers, generate content, offer discounts, and encourage sales. They typically rose to fame through the internet and include prominent bloggers, vloggers, podcasters, and social sensations. Brand Fans. Platform Expertise.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Engagio

NOVEMBER 20, 2017

Teach reps to discover ‘3 things in 3 minutes’: a fact or insight on the Industry; on the Company; and on the Persona or individual contact. sales email); other channels get segment- and/or persona-specific messages (e.g. Influencers and bloggers. Very light customization on some channels (e.g. in online advertising).

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. LinkedIn Answers gives you just that.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. WebFX) 80% of marketers plan to augment their ABM budgets.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. For example, a persona might include a description of the reviewer such as “A patent attorney,&# or “a work-at-home parent,&# or, “a daily tennis player.&# Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Tony Zambito

JULY 24, 2011

" Content Marketing: “The term, content marketing, I am seeing here and there.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     This has implications to how we think in the future about sales and content marketing. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Engagio

NOVEMBER 19, 2020

No need to read through a stack of posts from a dozen bloggers. The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. content and offers). Account engagement by persona. This is it. Number of employees.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Hinge Marketing

OCTOBER 17, 2019

If you listen to the way others talk about you and respond to your content you can begin to understand how others perceive you brand. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. Persona research.

Work Management 48

Work Management Marketing Management Service Media 48

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Martech Advisor

OCTOBER 1, 2019

To create maximum brand impact, you would have to craft unique, creative, and relevant content. Collaborating with Key Opinion Leaders (KOL) like bloggers, celebrities, influencers, etc. You can advertise and publish sponsored content on this platform. Get ready to sway the Chinese customers.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

Hubspot

JUNE 20, 2018

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. Segment your email lists by buyer persona. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Outlining your personas is a vital part of planning your social media presence. What motivates them?

Social Media 28

Social Media Planning Media Buyer Personas 28

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Do you have the people? and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 325

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 325