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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan.

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Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. I know it’s Emerson again.

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23 Outstanding Social Media Marketing Guides

Webbiquity

How can marketers make the best use of visual content? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

It can help you find what kind of content to write, what keywords you should rank for, how many links you have, how authoritative your site is. We also talk about this switch from Blogger Jet , which was the blog that he was running. Another interesting article is that we recently wrote about outsourcing content.

SEO 40
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PKM and the Organization - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > September 27, 2006. -->. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM. MADE IN CANADA.