Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Blog this on Blogger. Share this on LinkedIn.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hinge Marketing

APRIL 5, 2017

Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. A blog is crucial because it contains content that can be created easily and often. The second element of infrastructure is an area on your website dedicated to your educational content. lives here.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Blog this on Blogger. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.

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Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Hinge Marketing

JULY 14, 2015

Struggling to come up with new content for your blog? Remember, this kind of content is at the top of the funnel. In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. You’re not alone.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Your content should be relevant to your industry and thought-provoking.

Planning 48

Planning Content Marketing Work Management Blogger 48

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Hinge Marketing

MARCH 2, 2016

And the one thing most of these firms have in common is a consistent content strategy. There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. Where are they blogging? See step 6.).

Webinar Metrics 48

Webinar Metrics Peer-to-peer Marketing & Strategy Content 48

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. Write and create relevant content for them.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hinge Marketing

NOVEMBER 13, 2015

You’ve published your content, now what? If you haven’t heard it, listen closely… Your content is begging to be shared and consumed by eager audiences , so don’t let all your hard work go to waste. So let’s take a look at 5 tips to help maximize your published content. 1) Showcase on your website.

Tips 48

Tips Content Custom Publishing Social Media 48

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My current philosophy is if you can tie it into a tip or make it relevant to readers, then it’s okay.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. After you do so, every email that you send will be a marketing message that could bring you another reader. Then determine which ones are more likely not only to read your blog’s content, but also share it with others. Use social media.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

OCTOBER 18, 2010

Engaging the hearts and minds of readers through written content isn’t easy. The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action.

Content 100

Content Digg Tagging Marketing Proposals 100

Hinge Marketing

MARCH 23, 2016

First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Mistake #1: Creating content without a strategy. You know the material.

Practices 48

Practices Best Practices Blogger Marketing Management 48

Hinge Marketing

MAY 19, 2015

You know that, first and foremost, you want to produce educational content that is valuable to your target audience. Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Your content creation efforts should always be tied into your larger marketing strategy.

Marketing Management 48

Marketing Management Service Blogger Keywords 48

Hinge Marketing

MARCH 23, 2016

First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Here are five common mistakes new bloggers face , and my advice on how to best avoid them. Mistake #1: Creating content without a strategy. You know the material.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

SEPTEMBER 9, 2010

And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. Newspapers today always need lots of content. You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Blog this on Blogger. Tweet This!

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., So in order to maintain and grow website traffic, online marketing practices have to change as well. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Writing on the Web

MARCH 7, 2011

Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. I just wrote what was most important to me, and what I thought was most relevant to readers. Blog this on Blogger. Share this on LinkedIn. Content Marketing Optimized for Search Engines.

SEO 100

SEO Tips Digg Blogger 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Hire an SEO person to do some optimization for your web content (expensive). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable). Tweet This!

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Optimization Digg SEO Buzz 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hinge Marketing

MARCH 25, 2016

Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. A blog is crucial because it contains content that can be created easily and often. The second element of infrastructure is an area on your website dedicated to your educational content.

SEO 48

SEO Webinar Metrics Marketing & Strategy B2B 48

Writing on the Web

NOVEMBER 29, 2010

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. When I was at the Affiliatedotcom.com event , I asked many of my colleagues which speakers they found most relevant, and why. Blog this on Blogger. Tweet This!

Digg 100

Digg Buzz Internet Marketing Blogger 100

Envy

MARCH 25, 2019

While all this is true, I am adamant that much and little has changed in the world of marketing… and marketers. And this stagnation is what makes the older marketers still relevant. Tech didn’t kill classic marketing. Unchanged in tech marketing. The sales-marketing divide. This is why. Human factors.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. An outdated site (in terms of content, design, or worse—both) reflects poorly on your brand.

Small Business Marketing 338

Small Business Marketing Marketing Automation Services Tips Marketing Budget 338

Hinge Marketing

JULY 22, 2015

Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. A consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. Media and Blogger Outreach.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Optinmonster

JUNE 5, 2023

Most online marketing tools are sold through a software as a service (SaaS) pricing model. With these factors in mind, let’s take a look at the Top Marketing Automation Software for Small Businesses 1. If you only have the resources to focus on one digital marketing channel, it should be email marketing.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Writing on the Web

DECEMBER 3, 2010

Photos are very popular and you can include some text with your link along with a photo that is relevant to your offer. Comment on the blog posts and other content and if you are allowed to add your own content. As long as it is relevant, people will appreciate it and you will get even more subscribers.

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Facebook Ad Building Tools Autoresponders 100