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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. For content, I crave authority.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? CTA for short is a part of a piece of content strategically crafted and located to get an audience to take a specific action. Are you trying to get your subscribers to buy through your email copy?

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31 Lead Capture Form Examples You Can Use to Grow Your List

Optinmonster

Are you struggling to create the right lead capture form for your brand? Attracting new leads to your website can be tough. That’s why, today, we’re going to look at the best lead capture form examples that you can use for your own website. What Makes a Good Lead Capture Form?

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7 of the Best Blogging Platforms for 2019

Hubspot

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Read on to find the best-fit blogging platform for your content creation team and start knocking some blog posts out of the park. Contently. If I didn’t, I would most likely tap a dribbler back to the pitcher. Squarespace.

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Only B2B - Untitled Article

Only B2B

It is time for the Email lead generation process. Here are the steps in brief: Tell The World About Your Content. Publish the content to be promoted in social networks and websites. Create CTA And Landing Pages Create CTA and landing pages that can entice a lead. Create A Detail-Oriented Lead Capture Form.

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When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication

Content Standard

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. It’s a reputable source of marketing content! And it’s Skyword’s largest source of leads! How could I allow those kinds of connotations to cling to my beloved content marketing?

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The 13 Types of Landing Pages & How to Pick One for a Campaign

Hubspot

Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. A squeeze page is one in which the goal is to capture the user’s email address. Lead Capture Page. Image source: Neil Patel.