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How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

Blogger 142
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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

Education 120
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Blogger Outreach Services: The Good, The Bad & The Really Ugly

seo.co

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . A blogger outreach campaign can expose your brand to many opportunities.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

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9 Things Marketers Need to Know About Original Research in 2019 [New Data] 

BuzzSumo

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research.

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Does It Work When Bloggers Write Longer Posts?

Convince & Convert

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. His blogging insight and analytical tools will arm you with the requisite information to elevate your blog and get it on the fast track to success.

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Why Content Curation is Essential for Service Based Industries

Scoop.it

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.