Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. We add more information to our content to make it better and more relevant. Ready to hear how we did it?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

NuSpark Consulting

JANUARY 21, 2019

So we typically send emails that link to juicy, relevant content. In 2005, HubSpot gave birth to the concept of inbound marketing , which was all about attracting people to your company with informative content, search-engine-optimization and social media marketing. Here’s a story to illustrate that.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Oktopost

JUNE 14, 2021

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

MARCH 23, 2020

As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation.

Aggregators 92

Aggregators Planning Curation Content 92

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Paid search. Create great content that draws people to you. As more and more people find and benefit from your content, your online presence begins to grow.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

MAY 26, 2021

Search engines weigh many factors when determining a page's ranking. While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. The more votes you get, the more likely you'll rank on search engines.

SEO 91

SEO Domain Lead Scoring Lead Ranking 91

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Compared to web copy, blog content is much longer. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. This is the free, non-profit, open-source WordPress content management system (CMS) that anyone can install and use. HubSpot CMS. Best Website-Building Software. WordPress Pricing.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Read on to find the best-fit blogging platform for your content creation team and start knocking some blog posts out of the park. Contently. HubSpot offers one of the most robust blogging platforms around.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

SmartBug Media

MARCH 8, 2022

Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing. World's first Chief Content Officer. Recognized by ForbesWoman as one of the top 20 women bloggers. First person ever inducted into CMI’s Content Marketing Hall of Fame. Michaela Alexis.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Moz

AUGUST 27, 2019

While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

Hubspot

MARCH 6, 2017

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. Blog posts allow you to rank on search engines for a variety of keywords.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 23, 2018

We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. The Social Media section of Small Business Trends, a large news property for entrepreneurs, is filled with expert social media advice and multimedia content for the small business. Social media is no exception.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

nDash

FEBRUARY 17, 2019

From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy. And (hopefully) these sessions: Branded Content: Using Content to Engage with Your Audience and Influence Positive Change.

Conference 94

Conference Planning Content Marketing Content 94

Excelsior Research

NOVEMBER 15, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. Tools Set-Up Search Engine Optimization : Search Engine Optimization or SEO is a powerful tool. Content is everything from the ads.,

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. According to HubSpot , Demand generation marketers have focused on five primary goals in marketing campaigns. Tools Set-Up Search Engine Optimization : Search Engine Optimization or SEO is a powerful tool. Content is everything from the ads.,

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. It’s the world’s most popular content management system (CMS) because it’s flexible, scalable, and easy to use. While WordPress is popular with bloggers, it isn’t only for blogging. This business website builder ensures your site is search engine-friendly.

Small Business Marketing 105

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 105

SendX

MAY 24, 2019

Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? Are you trying to get your subscribers to buy through your email copy?

Copywriting 151

Copywriting Tips Template Content 151

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 49

B2B Thought Leadership Content Marketing Thought Leadership Content 49

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). On a long list of Amazon search results, product imagery can help your product stand out.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Valasys

JULY 31, 2023

According to HubSpot, six in ten marketers have made generating business leads their top priority. Content Marketing: Imagine you’re a software company catering to businesses. By providing valuable content, you attract potential customers who are looking for solutions to their problems and position your brand as a trusted expert.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Best marketing and content marketing conferences through 2019. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Search Engine Land.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Search Engine Optimization (SEO ).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

SmartBug Media

NOVEMBER 6, 2018

To keep it simple, organic traffic is unpaid traffic that comes from search engines. Let’s say you work for a credit union, and a potential member types the phrase, “credit unions versus banks,” into a search engine (Google, Bing, Yahoo, and so forth). Almost immediately, that search engine returns thousands of results.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101