Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat. Tweet This Stat. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Google handles over 40,000 search queries a second. How else will they find your content and website?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Optinmonster

APRIL 4, 2024

Download your lead magnet content. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. Education and income.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Webbiquity

AUGUST 9, 2016

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. It collects data about the content you create, how people interact with that content, and the size and composition of your network.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Data Gathering and Discovery.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

BenchmarkONE

MAY 7, 2020

What’s the most important ingredient in a recipe for successful content marketing? . You need a good team to produce good content. . However, your marketing budget is probably not unlimited, and you can’t have a small army working 24/7 to generate content. That’s where effective content marketing tools can help. .

Marketing Automation Services 80

Marketing Automation Services Promotion Budget Programs Marketing Budget Creation 80

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. According to a stat from ITSMA , most marketers agree that account-based marketing generates higher ROI than every other marketing method.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

BuzzSumo

JANUARY 19, 2021

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We also know what to focus the content around.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. Did you find the content on the page helpful? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Leadspace

OCTOBER 9, 2015

My colleague Damon featured me on an episode of our podcast, Leadspace Radio , discussing how to create a content marketing plan for a B2B startup. One of my key pieces of advice is to create content once and adapt it for as many media as possible. Our content drove 129 leads last month, resulting in $3.2M Also Dreamforce.)

Planning 48

Planning Inbound Marketing Marketing Plans B2B Marketing 48

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. So, how do you discover which terms people are using to try to find your content? MonsterInsights.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

FEBRUARY 17, 2022

Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . Single Grain has one of the best SEO and content marketing teams in the industry to improve organic traffic, leads, and conversions. Let's begin!

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? We've learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? What Would Google Do? Will Traditional, Social Media Blend? What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 2) Buyer Personas. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content? NOW WITH MORE!

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.

Ning 40

Ning Paid Content Facebook Sales Management 40

SendX

APRIL 1, 2019

Without proper research and understanding of your audience’s persona, every email you send will look like spam in their inboxes. d. Look for preferences or better prepare a list of your content and ask them to pick what they would like to receive in their mailbox. Pursue an approach that is popularly known as a content upgrade.

Ad Building 162

Ad Building Marketing & Strategy Opt-out Opt-in 162

Hubspot

NOVEMBER 19, 2020

And the number of US bloggers is set to reach 31.7 The blog lacks a content strategy. If so, does your content support that raison d'être? One of the main reasons why blogs fail is a lack of purposeful, engaging content. In fact, "original written content" is the most important type for 58% of marketers.

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Single Grain

FEBRUARY 8, 2023

Pillar posts are the backbone of your content marketing strategy. These types of posts play a crucial role in building a solid content strategy because they drive exceptional ROI and attract backlinks. Get My Free Content Marketing Plan What Is a Pillar Post? Let’s begin!

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Convince & Convert

OCTOBER 14, 2015

If you’re blogging, sharing your content on social media just makes sense. So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Publish Better Content Than Anyone in Your Niche.

Traffic 159

Traffic Social Media Custom Publishing Marketing Analytics Tools 159

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

OCTOBER 16, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. SEO places a premium on high-quality content that's updated regularly. Click here to download your free guide right now!

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

SendX

APRIL 1, 2019

If you’ve been sending out emails that aren’t opened or need to make an email strategy stat, it’s time to do away with old-school game plans and build an email list from scratch. Without proper research and understanding of your audience’s persona, every email you send will look like spam in their inboxes.

Ad Building 30

Ad Building Marketing & Strategy Opt-out Opt-in 30

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. The most important stat that came out of the campaign? They nail their buyer persona.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). SEO Tactics.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40