SalesIntel

JANUARY 27, 2022

From increasing the ROI on your content to improving overall lead generation and moving more consumers through your sales funnel, having a sound B2B strategy in place (different from a B2C strategy) is the best way to improve brand recognition and online reach. Start With a Buyer Persona. buyer personas). Content Strategy.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 108

Buyer Personas Copywriting Content Ideal Customer Profiles 108

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 20, 2016

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Outgrow

DECEMBER 8, 2020

– 81% of marketers think interactive content grabs readers’ attention. That’s the power of interactive content ! 6 What Kind of a Blogger Are You? For that matter, this marketing quiz is significantly appealing to even seasoned bloggers. Are you using your full potential when it comes to creating content?

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Ontraport

APRIL 14, 2021

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Google handles over 40,000 search queries a second. How else will they find your content and website?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Optinmonster

APRIL 4, 2024

Download your lead magnet content. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. The more accurately you describe your buyer persona, the more likely that you’ll create high-quality campaigns that resonate with your target audience. Education and income.

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.”

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

OCTOBER 12, 2012

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads. Then you're golden!

Social Networks 28

Social Networks Network Marketing Social Marketing Planning 28

Engagio

OCTOBER 16, 2019

Authors and content marketers tend to fixate on brand new crafted content. And rightly so – there’s a lot of competition and pressure to create the freshest and most engaging content. However, you don’t need to focus on original content solely. This post breaks down how to create the most competitive content.

Curation 48

Curation Top of Funnel Marketing Analytics Tools Blogger 48

Hubspot

MAY 3, 2018

Bloggers then share their blog posts with other internet users. Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. This is where creating your buyer personas comes in handy. What Is a Blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Only B2B

MARCH 15, 2018

In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. Consider the following statistics: B2B marketers who blog generate 67% more leads than those who do not ( source ). Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 38) 9% of companies employ a full-time blogger. Content Creation.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Optinmonster

APRIL 27, 2020

Pre-sell pages are interesting because they’re a combination of two different types of content: a blog post and a sales page (which we’ll cover next). Just continue to provide excellent content as usual, but promote your product at the beginning and end of your podcast. Pre-Sell Page.

Paid Content 92

Paid Content Promotion Webinar Metrics Product 92

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. So, how do you discover which terms people are using to try to find your content? MonsterInsights.

Keywords 80

Keywords Paid Content Traffic Research 80

Hubspot

APRIL 17, 2018

For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation. It's not practical to just "look" at the data when you have 10,000 rows -- you need to use statistical analysis. Case-Style Interview Questions. refer them to me.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? One of the best sources of information is industry statistics. What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

JUNE 9, 2010

- Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Do I Really Need a Content Strategy? Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

ClearVoice

APRIL 9, 2020

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. You know why you need content. What kinds of content types should you create? Create intentional content. Does the content type you’ve chosen speak to your buyer personas? We can do better!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content? NOW WITH MORE!

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 19, 2020

And the number of US bloggers is set to reach 31.7 To figure out what causes blogs to flop, let's look at a handful of blog statistics — and simple ways to make sure yours is a success. The blog lacks a content strategy. If so, does your content support that raison d'être? million in 2020. Orbit Media ). Orbit Media ).

Blogger 101

Blogger Work Management Marketing Management Statistics 101

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. How often do you think about the amount of content published on the Internet daily? That’s a ton of content vying for a reader’s attention. However, it’s much more than that.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Optinmonster

NOVEMBER 15, 2022

This free content makes visitors more likely to sign up for your email list and eventually become paying customers. This makes lead magnets one of the most important parts of your content marketing strategy. For example, you can summarize your popular blog posts as a checklist and turn them into a content upgrade. Gated Content.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

FEBRUARY 8, 2023

Pillar posts are the backbone of your content marketing strategy. These types of posts play a crucial role in building a solid content strategy because they drive exceptional ROI and attract backlinks. Get My Free Content Marketing Plan What Is a Pillar Post? Let’s begin!

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

accelerate agency

APRIL 26, 2021

Content marketing tools. Digital marketing encompasses components such as content marketing , social media management, search engine optimization ( SEO ), and web analytics. Using digital analytics helps you get to know your audience and create personalized content to attract them, thus improving brand loyalty. Analytics tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

OCTOBER 16, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. SEO places a premium on high-quality content that's updated regularly. Click here to download your free guide right now!

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73