Remove persona

Writing on the Web

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How to Make Social Proof Work Online

Writing on the Web

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. For example, a persona might include a description of the reviewer such as “A patent attorney,&# or “a work-at-home parent,&# or, “a daily tennis player.&# Blog this on Blogger.

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How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. In my opinion and experience, content that engages is emotional. Ask questions.

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10 Ways to Make Content More Engaging

Writing on the Web

The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web.

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