persona Blogger Content Google Ning 
Writing on the Web
JULY 29, 2010
Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. For example, a persona might include a description of the reviewer such as “A patent attorney,&# or “a work-at-home parent,&# or, “a daily tennis player.&# Blog this on Blogger.
B2B Marketing Zone Posts
AUGUST 3, 2010
But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer.
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