Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. WWW domain or not? The answer?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. But you’re pressed for time everyday. So, you just give up.

Work Management 28

Work Management Content Marketing RSS Content 28

Hubspot

OCTOBER 14, 2015

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Let’s unpack some strategies that can help you make the most out of your content. Be an Editor Instead of a Writer.

Content 28

Content Advertising Mediums Ad Frequency Blogger 28

Hubspot

JANUARY 4, 2012

When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload.

Social Media 28

Social Media Tools Media Ad Frequency 28

Hubspot

JUNE 23, 2011

I've found that most of the best bloggers share very similar characteristics. Consistency A lot of people, when they start blogging, worry too much about frequency. Relevancy Frequently, if someone has been blogging for a while, they will run out of things to say. Tenacity Staying consistent and relevant is no easy task.

Blogger 28

Blogger Opinions High Quality Lead Hubspot 28

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. million bloggers in the U.S. 37% of marketers agree that their blogs are the most valuable type of content marketing.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Here's what they said, along with a few tips from HubSpot's own blogging experiences. Producing Content That Engages Supporters (27%). Lack of Time or Budget (31%).

Budget Programs 28

Budget Programs Blogger Outreach Network Marketing 28

Hubspot

MARCH 18, 2015

To build and keep an audience, you need to set expectations around the quantity and frequency of articles. 2) Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates. A common hurdle for new bloggers is building sustainable traffic to their blog.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. HubSpot ). The last thing you want is multiple people tweeting the same content or duplicating efforts. Add Twitter sharing buttons to your content. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Valasys

NOVEMBER 22, 2019

Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging. Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. How many blog posts should a B2B company publish per week?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Navigate the Channel

SEPTEMBER 17, 2023

Many, many marketers think they can write blog content and produce podcasts. Because those of us marketing are gaining greater insight into how effective good blog content (and podcasts!) Maybe it’s to build content for your email marketing or increase domain authority. Use credible sites with relevant content.

Practices 65

Practices Tips Best Practices Thought Leadership 65

SendX

FEBRUARY 16, 2021

There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. Source: Hubspot Buying third-party subscriber lists or signing readers up without their consent. If a reader wants to opt-out of the list, a marketer should let him do it.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Similarly, it's a good idea to personally 'Like' everything you post on Facebook immediately after you publish it, so Facebook and page visitors know your content is engaging. 7) Original content can come off as braggy. Website & SEO.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot Tried and true and the holy grail for lead tracking. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Only B2B

FEBRUARY 9, 2018

How to ensure you are writing quality content? Which content piece will be published on which date? You can start with 2-3 blog posts a month and increase your frequency as you grow. First is, Hubspot idea generator. I put in content marketing, blogging and small business and boom. That’s downright crazy!

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Yes, eight of them.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. Do you want to promote a piece of content you’ve written? Here are a few suggestions: Make Your CTAs Easy to Find Don’t bury your CTAs in your email content.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Hubspot

OCTOBER 28, 2010

Finding the time to blog weekly or daily can be tough – but there are some easy ways to get ahead of the curve so you can post with the right frequency at the most optimal times. HubSpot’s studies of blogging prove that companies that blog more frequently have a higher likelihood of generating real customer wins from their blogs.

Blogger 28

Blogger Hubspot Case Studies Custom Publishing 28

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Most bloggers tweet each of their posts only once.

Twitter 100

Twitter Tools Tips Best Practices 100

Hubspot

APRIL 25, 2012

This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. Remember that many smaller blogs out there are extremely hungry for content. In other words, you can get more of your content published in less time when writing for smaller-scale blogs, and this means more inbound links.

PageRank 28

PageRank Inbound Marketing Lead Scoring Lead Ranking 28

TrustRadius Marketing

MARCH 14, 2022

The more effort put into creating accessible content, the more demographics you can reach. This includes necessary accommodations for those with disabilities that would otherwise lose out or misunderstand the content on your site. This allows the user the same access to your content as anyone else. Web Accessibility Explained.

Terms and Conditions 52

Terms and Conditions SEO Guidelines Keywords 52

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

OCTOBER 9, 2013

Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. People are increasingly using full sentences or long phrases to find the content they need. Don’t force your content to fit a common practice, though.

SEO 28

SEO Optimization De-duplication Inbound Marketing 28

Hubspot

MARCH 24, 2020

Specific, Measurable, Attainable, Relevant, Time-Bound) goals to measure the success and ROI of your campaign: Specific - "Creating awareness about the product" is a broad goal that lacks context. Relevant - Focus and ensure that the goal and the actions you're taking support the bigger picture. Set S.M.A.R.T. Expand on it.

Template 42

Template Product Tips Paid Search Agency 42

Televerde

NOVEMBER 15, 2017

With his team at Orbit Media , he’s put out some of the best digital marketing advice around via hundreds of practical articles , as well as the illustrated book he authored, Content Chemistry. So my first priority is to update this older content. Your firm, Orbit Media is a web development company that has long legs into content.

Ethics 53

Ethics Ad Frequency Top of Funnel Digital Marketing Funnels 53

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Televerde

NOVEMBER 15, 2017

With his team at Orbit Media , he’s put out some of the best digital marketing advice around via hundreds of practical articles , as well as the illustrated book he authored, Content Chemistry. ♦ So my first priority is to update this older content. Your firm, Orbit Media is a web development company that has long legs into content.

Ethics 45

Ethics Ad Frequency Top of Funnel Digital Marketing Funnels 45

Navigate the Channel

JULY 6, 2023

Today, valued opinions come from a breed of B2B influencers who include bloggers, forum moderators, social media specialists and product reviewers. A single piece of influencer content showed a four times ROI after four months and an eye-popping 11 times sales lift over 12 months,” according to izea. (Go

Ad Building 65

Ad Building Work Management Planning Marketing Management 65

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 2) Buyer Personas.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. How often do you think about the amount of content published on the Internet daily? That’s a ton of content vying for a reader’s attention. However, it’s much more than that.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Sales Management Trends 62

Hubspot

APRIL 27, 2015

Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. In content marketing, relevance is a function of specificity," urges Doug Kessler of Velocity Partners. 4) Am I piling on? "In Don't write what has already been written.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

FEBRUARY 16, 2016

2) Designate a content creator. That way, when people visit your profile, they'll see a full screen of photos instead of just a handful, so they know you'll be posting great content regularly. To start posting on Instagram, first download this social media content calendar template and start planning out your Instagram posts.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Curation Social Media 28

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JANUARY 6, 2012

Setting these up will allow you to get a handle on the frequency with which negative mentions or misrepresentations of your brand occur so you know how much manpower you need to put toward combating it, and when immediate damage control needs to happen. To pull this off correctly, you have to check for duplicate content issues.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Hubspot

FEBRUARY 11, 2013

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Make your content really vague.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28