The ROI Guy

DECEMBER 23, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

MAY 6, 2010

These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). Yes, it’s the content. The content personalization spectrum.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

The ROI Guy

JULY 15, 2009

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Hubspot

DECEMBER 9, 2010

So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! During a workshop I led, participants broke into groups, picked a company and brainstormed persona and content strategy ideas. Once this persona was defined, the ideas for content flowed!

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

The ROI Guy

JANUARY 25, 2011

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

content to back it up and help provide decision support materials through the buying lifecycle / relationship steps. White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. Don’t fall into the trap of a fear-based content strategy. What does that mean for content marketers? This is an industry where content can make a significant difference. The Problems with Fear-Based Cybersecurity Content.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

The ROI Guy

FEBRUARY 4, 2009

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. When does content need to be mobile? March 5, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. But it’s not enough just to support bloggers. Some definitions are more complete than others.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester. White Papers are Influence Kings, But Need Persona.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 5, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Measuring usage and activity can help determine if the large number of tools and content are actually being used, or not; Feedback – do the sales professionals like the tools you are providing? White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. In order to break through, leaders are recognizing the need for smart and engaging value-added content.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 4, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. How do you ensure your content won’t get filtered out?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40