Hubspot

JANUARY 31, 2019

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. What if we could place a resonance score next to a piece of content, just like we do with views? Image Credit: Contently. But what if we could actually measure emotional resonance? What is neuromarketing? Oxytocin is known as the empathy chemical.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

ClearVoice

OCTOBER 9, 2018

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. Have FOMO when it comes to your local content marketing? Do you work a lot with bloggers? I work some with bloggers, mostly food bloggers. Any insights there?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Optinmonster

MAY 27, 2020

Instead, these platforms provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. They partner with fitness vloggers to become affiliates for their brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Hubspot

APRIL 7, 2023

You can gather information through surveys, focus groups, and interviews. Subscriptions Subscriptions are a great way to offer your audience exclusive offerings and content. A newsletter subscription like Substack lets writers deliver content to their subscribers.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

markempa

DECEMBER 30, 2008

When the scanning tools found a relevant conversation, such as a blog post, a team member would join that conversation and point readers to content on the same topic at the company website.     Created a LinkedIn group.     Modified press release strategy for blogger coverage.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 21, 2010

Share content (your own and others’). Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Use Client Comments in Your Content Marketing.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Moz

JUNE 8, 2020

Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners. Industry fora (agricultural, manufacturing, retail, etc.) What you ask will vary depending on your business idea.

Planning 72

Planning Business Paid Search Agency Communities 72

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

Curation 111

Curation Tools Enterprise Management Content 111

Webbiquity

MARCH 29, 2022

And that’s not possible with only sales-y promotional content. Buyers don’t like flowery, self-promotional content; they prefer the genuine touch. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Generate referral traffic.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. The last thing you want is multiple people tweeting the same content or duplicating efforts. Add Twitter sharing buttons to your content. Discover who is tweeting your content.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? Content goal: Brand awareness. Do you podcast?

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

seo.co

APRIL 5, 2022

For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. Then, these keyword phrases would be carefully and precisely implanted into recurring content, usually somewhere in the title. Long Tail Content Strategy.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

JANUARY 16, 2020

A lot of people simply take existing content around product or services and try to use the language of the day to attract an available audience or consumer base. Perhaps they’ve neglected their buyer’s guides and instead spent too much time cozying up to mattress bloggers and potentially dubious opinion makers. Then ask everybody else.

Comparison 85

Comparison Focus Group Internet Marketing Blogger 85

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Comics are great because you can tell any kind of story to deliver a message or theme, and I believe content is best absorbed through story. You wouldn’t do that with any of your other content.”.

Storytelling 95

Storytelling Brand Identity Branding Advertising Agencies 95

Single Grain

JULY 6, 2021

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Content Marketing. Content helps to acquire, nurture and convert customers. As a result, companies lose a chunk of their budget to sloppy content marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

OCTOBER 7, 2011

Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. the merge between the rudiments of traditional journalism and using content for marketing 2. to create content that is relevant and timely for professionals in a specified industry. Still not convinced?

Inbound Marketing 28

Inbound Marketing Content Paper Custom Publishing 28

LeadSquared

JUNE 25, 2015

If you want to buy business software , you look at review comparison websites, and neutral articles from influential bloggers. This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money. There are so many alternatives otherwise. I asked a few of my friends about this.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. people are only going to listen if you provide valuable content. awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JUNE 21, 2018

Designers use information architecture to structure and label content so that users can find information easily. This might include quantitative and qualitative data from user testing sessions and focus groups. Without it, your designs are simply guesses. Information Architecture. Source: Adobe Blog. Conclusion.

Design 77

Design Work Management Marketing Management Deliverability 77

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How to Optimize Your Content Strategy with the Buyer’s Journey.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Webbiquity

FEBRUARY 23, 2012

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Google 100

Google Tactics Tips Best Practices 100

Albacross

JULY 2, 2018

Once you’ve got the momentum going, you can also leverage your existing blog content to increase your organic visits and leads. Before you start writing a single word, come up with a content calendar for your blog. Employee shares resulted in a highly impressive 120 million digital impressions, and 141,000 clicks to campaign content.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Hubspot

OCTOBER 18, 2011

Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content. It doesn't matter how stodgey you think your industry is, it's possible to create creative, remarkable content that will engage people. Talking about content - you guys saw some of the opening slides.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28