KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Hubspot

DECEMBER 23, 2020

And, today, regularly posting timely and relevant content on Facebook is key to reaching its big and broad audiences. Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. Step 5: Consider putting spend behind your content. billion users.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Atomic Reach

MARCH 11, 2019

How do you measure your content marketing efforts? One of the biggest challenges in content marketing is measuring the effectiveness of your content marketing. Some questions you might have asked yourself might include the following: Is our content marketing working and helping us achieve our objectives? Conversion.

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

Moz

NOVEMBER 12, 2018

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Why target only one keyword with one piece of content when you can target 20?

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

ConvertKit

DECEMBER 8, 2021

For example, at ConvertKit, we have a list of vetted expert VAs who will help you migrate to ConvertKit. They'll help you create content, schedule it, interact with your followers, or reply to DMs. They'll help you create content, schedule it, interact with your followers, or reply to DMs. The Virtual Assistant Club.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter?

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Optinmonster

MARCH 13, 2023

For example, let’s say you’re using ConvertKit for your email marketing. Let’s take a look at some examples. With a dropdown select field, you can present daily, weekly, monthly and other email frequency options. You want to give your subscribers content that they will find helpful.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

KoMarketing Associates

APRIL 30, 2012

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Twitter-specific metrics (followers, follower/following ratios, frequency of updates, influencer metrics such as Klout score).

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

Navigate the Channel

JUNE 26, 2018

Most consumers today value opinions come from a breed of influencers who include bloggers, forum moderators, and product reviewers. For example, if your goal was to raise brand awareness, you can measure your success by measuring fan growth, video views, and brand recall. Are they relevant to your industry?

Ad Building 56

Ad Building Word of Mouth Marketing Management Deliverability 56

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Do you offer exclusive content they can’t find anywhere else? Roll out the welcome wagon.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. An example would be testimonials of parents. Students generally search for stuff online.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

ConvertKit

JANUARY 27, 2021

By increasing their sharing frequency just a bit and adding a new promotion method, the creator makes a lot more in scenario B. The creator in our example used ConvertKit to build their landing page, sell their products, and connect with their email subscribers. 1 – Share relevant landing pages with email subscribers.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. There are many BFSI companies doing a great job at content creation – ScripBox is a good example. You can choose the frequency of these alerts.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ConvertKit

AUGUST 7, 2020

A few common reasons why creators struggle to grow an organic audience on Instagram: Sharing content your audience doesn't enjoy. Sharing family photos, personal updates, and fun Story polls might give you a thrill—and maybe even juice your engagement numbers for a short period—these types of content don't really help with business growth.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Hubspot

OCTOBER 14, 2015

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Let’s unpack some strategies that can help you make the most out of your content. Be an Editor Instead of a Writer.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Hinge Marketing

JUNE 30, 2014

With significant benefits like higher frequency of referrals and a higher close rate, brand building is worth prioritizing. Content Marketing. When it comes to building your brand, content marketing is one of the most important tactics you can use. Save time, because your content is always working even when you aren’t.

Webinar Metrics 48

Webinar Metrics Ad Building Brand Identity Branding 48

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. Below's another example from Buffer on setting up this process.

Work Management 28

Work Management Content Marketing RSS Content 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Off Your Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

EMagine B2B Blog

MARCH 5, 2019

Structured vs. Unstructured Content. Example Schema Usage for Hospitals. The schema options are weaved into websites via structured data and this structured data brings website content to life for search engines. Structured vs. Unstructured Content. Google, for example, has reviewed over 130 trillion web pages.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

JANUARY 4, 2012

When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload.

Social Media 28

Social Media Tools Media Ad Frequency 28

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Hubspot

OCTOBER 2, 2018

I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. You must also add each domain (for example, hubspot.com, blog.hubspot.com, and www.hubspot.com ). Google-hosted sites, including Blogger and Sites pages, are automatically verified. WWW domain or not? The answer? Date range.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. The informal nature of a blog means that there aren’t as many rules about what you post, provided it’s something that’s relevant to your audience.".

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. As well as, targeting your content marketing to the right buyer, at the right time. Salespeople often struggle with developing nurturing content without marketing support. name, company, email, etc.)

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 150

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.

Paid Search Agency 297

Paid Search Agency Companies RSS Ad Frequency 297

ClearVoice

MAY 10, 2023

” This is one of the most common questions asked by bloggers. According to a study by Orbit Media, bloggers who publish between two and six times each week are 50% more likely to achieve positive results. Also, be sure you’re producing valuable content that resonates with your audience. How often should you blog?

Ad Frequency 59

Ad Frequency Lead Scoring Lead Ranking Blogger 59

ClearVoice

MAY 10, 2023

” This is one of the most common questions asked by bloggers. According to a study by Orbit Media, bloggers who publish between two and six times each week are 50% more likely to achieve positive results. Also, be sure you’re producing valuable content that resonates with your audience. How often should you blog?

Ad Frequency 52

Ad Frequency Lead Scoring Lead Ranking Blogger 52

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. For example, when the next #twilight movie comes out, be sure to use that to promote your upcoming webinar, because of the natural tie-in between werewolves and your data appending service. 7) Original content can come off as braggy.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Single Grain

APRIL 22, 2021

The rise of coupon and cash-back affiliates, the so-called “get rich quick” schemes, and fake affiliate bloggers posing in front of someone else’s luxury cars have all contributed to the dent in affiliate marketing’s reputation. 1) Choose a Product Based on Your Ability to Rank for Relevant Keywords and Avoid Saturated Markets.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

SendX

FEBRUARY 16, 2021

There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. Email List DOs Share value-based content to encourage subscribers to enter your subscriber list willingly. Use common interests or references.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Navigate the Channel

SEPTEMBER 17, 2023

Many, many marketers think they can write blog content and produce podcasts. Because those of us marketing are gaining greater insight into how effective good blog content (and podcasts!) Maybe it’s to build content for your email marketing or increase domain authority. Use credible sites with relevant content.

Practices 65

Practices Tips Best Practices Thought Leadership 65

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Optinmonster

APRIL 9, 2024

In this article, I’ll share the most common email marketing mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. Here are a few welcome email examples for you to take inspiration from. For more inspiration, check out these welcome email examples that build trust with subscribers.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102