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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 243
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Dance Content Into The Heart of Your Reader

Convince & Convert

The Internet is full of people that write content every day, yet many of them don’t understand that they are unintentionally killing their content. Do you ever wonder what it would be like to create compelling content that elicits an action or response each and every time, just like music does for dancers? Step Out By Yourself.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event. Have a Serial Content Strategy Ready.

Planning 332
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How Many Words Should a Blog Post Be?

Marketing Insider Group

Many bloggers make that mistake, concentrating on the keywords more than on making their 1,000-plus-word posts easy for human readers to finish. Use visual content to break up the monotony. Studies show that visuals entice people to read your content by a factor of 80 percent. Make Longer Blog Posts Easy to Read and Share.

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How Retailers Use Content to Tie Online And Offline Experiences

Marketing Insider Group

This all results in the reality that today’s shoppers truly live in both online and offline environments. To get ahead, they need to sync their online and offline environments seamlessly, creating one, cohesive brand experience. Deliver tailored, relevant content. So what does this mean for retailers?

Content 100
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Brand Marketing Strategy: Community and Advocacy

Stevens & Tate

Engaging your social media community can include having a welcoming environment, timely responses, and reciprocity. The influencers are bloggers, speakers, and authors. With an employee advocacy program, it is important that both employees and high up exec people post and share company content on social media.

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Email Marketing vs. Marketing Automation: Explained

SendX

Generally email marketing is fit for businesses across all industries and content creators. Businesses use marketing automation to not just make marketing efficient but also to make the content highly customised for the users. This process of nurturing a customer or lead with the right content is at the root of Marketing Automation.