ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service. 1 Social Media Content.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Contently

JULY 27, 2021

But their secret sauce was content. While most finserv content at the time took the form of dry PDFs, Mint’s blog sounded like it was written by your friend’s cool older sibling who worked on Wall Street but went to Vassar, and had somehow saved up $100K by age 27. The content took off almost immediately.

Brand Identity 124

Brand Identity Branding Content Education 124

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. Let’s look at the three biggest ways that patient advocacy can transform healthcare content. ” Establishing trust through relatable content is crucial, but what’s the best way to do so?

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

ClearVoice

APRIL 7, 2022

And with the right blog content, this seemingly small thing could result in big growth. A website holds all of your company’s core content. A blog allows you to provide longer forms of content to educate, entertain, update, and connect with your consumers. Try out these blog content ideas to see big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

G2M Solutions

JUNE 29, 2020

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. At HubSpot, blogging is our primary source of traffic.

Lead Scoring 77

Lead Scoring Lead Ranking Google Hubspot 77

Contently

DECEMBER 2, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. Since the ’08 financial crisis, finserv companies have stepped up their efforts to educate clients and consumers. Companies with retail banking divisions invested in educational resources centers.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

SmartBug Media

JULY 28, 2020

If your dream is rapid business growth, these six marketing strategies will help you attract and convert your target market into raving fans: 1. Think of it as a piece of content that you become famous for—something that people will see and say, “Hey, that’s for me.”. Series of educational videos. Create a Lead Magnet.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Contently

JUNE 24, 2021

During my time at Contently, financial services has arguably been the most bullish industry when it comes to content marketing. Since the ’08 financial crisis, finserv companies have stepped up their efforts to educate clients and consumers. Companies with retail banking divisions invested in educational resources centers.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Image credit: Olya Kobruseva on Pexels. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Clearly define whether the main purpose of your blog will be to educate, entertain, and/or inspire.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. B2B marketing and sales strategies and tactics. Social media strategies and ROI. Customer acquisition. Database management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClearVoice

MARCH 10, 2020

Everybody is creating content. This year the number of bloggers is expected to reach 31.7 Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. In case you missed the overview of content level No.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Create opportunities for new SEO keyword strategies. Content fuels keyword visibility and what better way than through regular blog posts. Support existing SEO keyword strategies.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. In this article, we’ll explain the potential advantages of curated content in your eCommerce marketing strategy and share some ideas of such pieces. Features of Curated Content.

Curation 97

Curation eCommerce Business Content 97

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? The question that baffles so many of us marketers, then, is this: How do we actually get consumers to create content about us and share their love? If so, that’s not good.

Brand Identity 100

Brand Identity Branding Advertising Agencies Content 100

Webbiquity

JANUARY 5, 2021

Education is the great equalizer. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Impacting education at the cross-section of Tech, Art, and Media. My tweets are mostly about tech, food, education, photography, bitcoin, coffee, solar.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Convince & Convert

JANUARY 6, 2016

When it comes to niche products and services, you will need customized marketing strategies. User-Generated Content. Whether your client sells surfboards or custom crystal jewelry, they could definitely take advantage of user-generated content to showcase merchandise without looking promotional.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

AUGUST 7, 2023

And also to share the inside tricks we use to help our clients grow their traffic, leads and revenue through successful and engaging B2B content I made a lot of mistakes and learned through a ton of trial and error. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please let me know!

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. Launch a new service line?

PR 48

PR Blogger Top of Funnel Planning 48

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Scoop.it

OCTOBER 20, 2020

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. What is Content Curation? What Content Curation is Not.

Curation 76

Curation Ethics Copyright Content 76

LeadSquared

JUNE 5, 2017

Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. If you’re looking to increase the audience for your content, you’ve come to the right place.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year.

Top of Funnel 167

Top of Funnel Brand Identity Branding Content 167

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). Your SEO rankings rely heavily on the quality of your content and the strength of your keywords. You need to create content that’s relevant to your target audience and addresses their specific needs.

SEO 132

SEO Optimization Tips Lead Scoring 132

ClearVoice

JANUARY 14, 2020

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Marketing Institute

NOVEMBER 14, 2017

Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody. About.com realized, like many others, that if your content is for everybody, it’s for nobody. If your #content is for everybody, it’s for nobody, says @JoePulizzi. I absolutely loved it.

Content 102

Content Differentiation Lead Scoring Lead Ranking 102

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Hinge Marketing

APRIL 5, 2017

It all comes down to creating a strategy and sticking to it. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. On-site optimization—The foundation of your B2B SEO strategy. Longer form content (guides, white papers, webinar recordings, ebooks etc.)

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94