KoMarketing Associates

JUNE 13, 2013

This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e., Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

The Point

SEPTEMBER 16, 2010

Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. But list managers have priced themselves out of the market. Does the rented email list have a future? Are you having success with email lists, and if so, why?

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

Oktopost

AUGUST 27, 2020

Ann Handley is a name synonymous with digital marketing. Jay Baer is the President of Convince & Convert, a marketing strategy firm that owns the world’s premier content marketing blog. He is also one of the 200 living members of the Professional Speakers Hall of Fame, and the Word of Mouth Marketing Hall of Fame.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

ViewPoint

AUGUST 2, 2012

We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Tales of the disconnect between sales and marketing have long been told. Contact her at ginger.conlon@dmnews.com or @customeralchemy.

Sales Qualified Leads 120

Sales Qualified Leads Lead Qualification Buying Cycle High Quality Lead 120

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites. This happens through engaging content and social interaction with their followers. Not exactly.

Work Management 52

Work Management Marketing Management Paid Search Agency Planning 52

Hubspot

APRIL 5, 2018

Brian Regienczuk , CEO & Co-Founder of Agency Spotter , in this Marketing Trends Report 2018 , talks about how agency owners should be aware of seasonal services and how agency selection and search has changed over the years. “In Peter Levitan , President at Peter Levitan & Co.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Convince & Convert

AUGUST 3, 2012

It’s fundamental direct marketing. find out more about blogger disclosure with cmp.ly #investor). Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. These might be the places where brands can have the most impact over time, rather than Twitter and Facebook.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Hubspot

APRIL 25, 2019

Include content submitted by real customers — and make note of that on the image. HubSpot Tip : Utilize Amazon’s Enhanced Brand Content option to make your content more scannable, professional, and consistent with your overall branding. Amazon Enhanced Brand Content. Direct Marketing. Affiliate Marketing.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers. (For

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! NEW BLOGGER PAGE. Blogger (55). Content (89). December 10th, 2007 at 7:48 pm. Basics (89).

Personalization 100

Personalization Blogspot Network Marketing Business 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Webbiquity

MARCH 9, 2020

Search engine optimization (SEO) is at the core of digital marketing success. SEO is a vital early-market strategy for new ventures and startups, as it produces cost-effective, long-lasting results. Creating high-value search-optimized content also helps established companies build their online presence and brand credibility.

SEO 281

SEO Marketing Budget Planning Marketing Proposals 281

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Powered by Blogger.

SMB 40

SMB ROI Marketing Budget Work Management 40

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Not copy intensive and good use of bullet points. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

LeadSquared

SEPTEMBER 2, 2014

All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. So, today we’ll talk about content marketing ideas for travel businesses, and how travel marketers can use the power of compelling story-telling in their campaigns to stand out. i) Photographs.

Planning 52

Planning Content Marketing Business Blogger 52

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? How can we find the most influential bloggers and get them to write about our client? Better question: How can we integrate email and social media to increase customization and relevancy?

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JULY 9, 2009

During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are Discussion groups are joined.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. The Altimeter Group Converged Media Model.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. It's the Servant of Strategy, Not the Master!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

PureB2B

MAY 30, 2022

Five ways DaaS helps with your B2B Marketing. Multichannel marketing is made easier. Improve your SEO by creating better Content. Five ways DaaS helps with your B2B Marketing. Your marketing department certainly has been on the ball lately, hasn’t it? Get In-Depth Customer Information. Geolocation.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

Convince & Convert

DECEMBER 9, 2014

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Granted media activities include email marketing, SMS/MMS marketing, and organic search.

Paid Content 162

Paid Content Marketing Mix Lead Ranking Advertising Agencies 162

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). link] Chris Baldwin Jay, Have you not been sleeping lately?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

ViewPoint

MAY 8, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Produce engaging content. Why we're Failing to Sell with Engagement.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

Webbiquity

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). But it may also be a problem with basic B2B social media marketing strategy.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100