Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. On Google+ or LinkedIn?

PR 48

PR Blogger Top of Funnel Planning 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

ClearVoice

JUNE 4, 2020

’ Consider for a moment how this relates to your content creation and marketing efforts. A full 1 in 4 content marketers say that one of their biggest obstacles is an inability to develop compelling content ideas. Consider how you can improve your marketing efforts by delighting your audiences with memorable content.

Content 119

Content Storytelling Planning Video Marketing 119

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Marketing Insider Group

JUNE 14, 2015

Deliver tailored, relevant content. Delivering tailored, relevant content allows your customers to create the unique experience they want to have with your brand. Delivering tailored, relevant content allows your customers to create the unique experience they want to have with your brand. Sync online and offline communities.

Content 100

Content Mobile Marketing Communities Blogger 100

Ontraport

JANUARY 13, 2020

Adding a membership element to your business is a great way to bring in loyal customers and recurring revenue — but you need a content delivery strategy that suits your product and accommodates your audience’s wants and needs. Fixed term sites are great for businesses that don’t want to be constantly producing, editing and updating content.

Verticals 52

Verticals Content Webinar Metrics Blogger 52

Convince & Convert

AUGUST 23, 2011

Content curation is the art and science of finding and sharing quality content on a specific topic. You then have a larger group of people with whom to share your own content, and who can spread the word. Many among the Twitterati have built their followings in large part through content curation. And it works.

Curation 146

Curation Top of Funnel Content Blogger 146

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Guidelines and Lifecycle of Content. Tone and Structure.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

ClearVoice

JUNE 4, 2020

” Consider for a moment how this relates to your content creation and marketing efforts. A full 1 in 4 content marketers say that one of their biggest obstacles is an inability to develop compelling content ideas. Here's how to create memorable content. How to surprise your audience with memorable content: 1.

Content 90

Content Storytelling Planning Video Marketing 90

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

Content Marketing Institute

MAY 7, 2018

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Scoop.it

APRIL 21, 2022

You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you. You can also network with other bloggers and work on cross-promotion efforts. Sustain and continue growing. Uniqueness. The Execution.

PPC 94

PPC Traffic SEO Keywords 94

SendX

FEBRUARY 22, 2019

ConvertKit ConvertKit is another awesome marketing automation platform for online creators and bloggers. Thanks to recent endorsements by a lot of the biggest bloggers in the marketing industry, we decided to check it out. Advanced Automation Workflows : ConvertKit has advanced workflows for bloggers which is unmatched by MailChimp.

Marketing Automation Services 198

Marketing Automation Services Work Management Paid Search Agency Budget Programs 198

Onalytica B2B

MARCH 29, 2018

Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. A frequent speaker, blogger, and Tweeter, Dan has been named to several notable industry lists, including: “The 30 Most Influential People in Social Customer Service” by Conversocial. Content Marketing: Marcus Sheridan.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

Tips 100

Tips Content Marketing Digg Content 100

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

BuzzSumo

MAY 9, 2019

If more/better engagement is one of your content goals, you need concrete data to help you decide what to post types you need to see improved numbers. In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Rev

APRIL 30, 2018

As a blogger, you know how important it is to attract as many readers as you can to your website. Some bloggers make money from affiliate ads; others use their blog as a way to attract potential customers to their business. They don’t give heavily sponsored content the time of day. Instead, make your content wonderful.

Blogger 60

Blogger Storytelling Differentiation Opinions 60

Webbiquity

DECEMBER 18, 2018

Most bloggers think about search as the primary customer acquisition channel for blogging. There are a whole host of factors that impact the chance of a piece of content ranking for any given search term. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives.

Training 211

Training Planning Work Management Marketing Management 211

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. Think again. It’s time to get original.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. He is one of SAP’s most prolific bloggers and a self-described “ technology evangelist.”

ROI 100

ROI Content Marketing Generation Planning 100

SmartBug Media

APRIL 9, 2020

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We had a loose network.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Seismic

JANUARY 26, 2022

Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. Look up your key accounts and interact with their corporate content to identify influencers who want to engage. Don’t over-emphasize your own content. I expect that 2022 will be no different.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. Look up your key accounts and interact with their corporate content to identify influencers who want to engage. Don’t over-emphasize your own content. I expect that 2022 will be no different.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Exo B2B

MARCH 16, 2017

To create action, you need content and relationships.” PhD and co-author of “ Strategie di marketing applicate a differenti mercati” Name: Heidi Cohen – Twitter account: @heidicohen – Website / blog: [link] Entrepreneur, blogger and speaker.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hinge Marketing

JULY 14, 2015

Struggling to come up with new content for your blog? Remember, this kind of content is at the top of the funnel. But many firms struggle to continually come up with blog post topics that are relevant and important to their audiences, that are related to their expertise, and that differentiate their firm from competitors.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

Hubspot

APRIL 12, 2018

Since Casper’s primary goal is to differentiate themselves from traditional mattress companies, they opt to use non-traditional marketing methods. Warby Parker found that customers who shared content online were 50% more likely to make the purchase. Casper focuses their marketing efforts in two places: New York City and Los Angeles.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Outgrow

FEBRUARY 4, 2020

This is where thought leadership comes in - a content marketing tool that lets you establish authority in your niche, enhance credibility and build trust. Spend quality time researching your audience which will help you focus on creating in-depth and relevant content that will make you (and your company) stand out.

Thought Leadership 69

Thought Leadership Social Media B2B Thought Leadership Ad Building 69

Hubspot

APRIL 21, 2020

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Create Content. Spend time creating content that clearly explains how to use your mobile app. This content should include blog posts, press releases, social media content, website copy, and email marketing copy.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Outgrow

MAY 23, 2022

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

B2BMarketing.net

FEBRUARY 8, 2024

link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’” Is your name clear, differentiating, easy to say and remember, uncomplicated and uncompromising across languages and cultures?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. What is your value proposition and your differentiation? Additionally, our content approach covers three main goals: Increased website traffic. A determination on how your content can stand out. How does your content satisfy your prospects’ needs? How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. What is your value proposition and your differentiation? Additionally, our content approach covers three main goals: Increased website traffic. A determination on how your content can stand out. How does your content satisfy your prospects’ needs? How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? This is where content marketers employ every means possible to appeal to the senses, the thrill of the aesthetic beauty and the joy of being immersed in the experience being offered. Blog this on Blogger. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100