Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. And when they look at a janky demo, they’re like, ‘Yeah, dude, I remember. We networked aggressively on LinkedIn with our alma mater networks etc. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Make sure the release includes links to your website and other appropriate content.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

DECEMBER 2, 2020

billion to be exact), sharing business-related content on your preferred platforms will likely expose you to new customers. You can use social media analytics , which is quantifiable data that provides insight into your followers’ behavior and how they engage with your content. Promote Content Through Diverse Channels.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Onalytica B2B

JULY 8, 2015

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hubspot

JUNE 20, 2018

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas. With New Content. Create 'Bonus' Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. If you write high quality content, you can succeed with that. So how do I create content in such a scenario? You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Hubspot

JUNE 28, 2011

To maximize lead gen potential, why not point these links to landing pages for downloadable offers such as an ebook you've written, an upcoming or archived webinar, or other conversion opportunities like demo requests, free trials, etc.? Give your blog content extended reach by including social sharing buttons (e.g. on every post.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Salesforce Marketing Cloud

APRIL 16, 2024

Can small businesses excel at content marketing? Your aim is for people to follow you and engage with your content and promotions. Digital marketing for small businesses revolves around optimizing websites, creating valuable content, using social media, email marketing, and search engine marketing (SEM).

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. TABLE OF CONTENTS (updated to Apr. The thoughts expressed herein are strictly those of the blogger. relevant "aha" graphics. fun stuff: quizzes, self-evaluations, other interactive content. relevant "aha" graphics. MADE IN CANADA. About the Author.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Calendly Calendly makes it a no-brainer when it comes to scheduling demos.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Buzz Marketing for Technology

JULY 22, 2008

TABLE OF CONTENTS (updated to Jan. The thoughts expressed herein are strictly those of the blogger. relevant "aha" graphics. fun stuff: quizzes, self-evaluations, other interactive content. . relevant "aha" graphics. fun stuff: quizzes, self-evaluations, other interactive content. The Job of the Media.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Was there too much content to wade through? Was the content badly indexed? Personal Content Management +. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Was the training inadequate? Know-How Harvesting +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Content Marketing. Content marketing is about sharing insights that can one day lead to new business. .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Optinmonster

APRIL 27, 2020

Pre-sell pages are interesting because they’re a combination of two different types of content: a blog post and a sales page (which we’ll cover next). Just continue to provide excellent content as usual, but promote your product at the beginning and end of your podcast. Pre-Sell Page. Guest Blog/Podcast.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Keep influencer relationships warm and give as much as you get. Set a clear goal.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Online Marketing Institute

OCTOBER 29, 2010

Social media’s power to spread a message across the web isn’t as relevant. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Adobe Demos Flash-to-HTML5 Conversion. That doesn’t mean social media doesn’t have a place in the B2B world, though.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

EveryoneSocial

FEBRUARY 20, 2018

While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well (more than you may know) and, those other groups are in a unique position to share about their experiences at and passion for the companies they work for. Employee Advocacy Examples. Ok, take a deep breath.

Brand Identity 87

Brand Identity Branding Work Management Advertising Agencies 87

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Single Grain

SEPTEMBER 22, 2022

TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? Each lead generation software works differently depending on the channels they generate potential customers from, such as landing pages, social media (particularly LinkedIn for B2B leads) and email. Dive Deeper: MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Content Marketing Statistics 2.11

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Hinge Marketing

JULY 6, 2022

But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Inbound marketing is the process of helping potential clients discover your firm by making your relevant expertise and insights easy to find. Inbound Marketing Techniques Defined.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? We've learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Scoop.it

NOVEMBER 2, 2021

What is content marketing? Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. What do we mean by B2B content marketing strategy? These are just a few of the most typical mistakes made by B2B content creators!

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Here’s what I found. Socialnomics blog by Erik.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM. MADE IN CANADA.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

accelerate agency

APRIL 26, 2021

Content marketing tools. Digital marketing encompasses components such as content marketing , social media management, search engine optimization ( SEO ), and web analytics. Using digital analytics helps you get to know your audience and create personalized content to attract them, thus improving brand loyalty. Analytics tools.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52