Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. Download your lead magnet content. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Customer avatars include demographic information of your leads, such as: Age and gender. Education and income.

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike. How-to posts are favorited by bloggers and readers alike.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Data Gathering and Discovery.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Hubspot

JANUARY 17, 2014

We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. First, Ferrell and his team had a complete understanding of the persona they were targeting. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. It collects data about the content you create, how people interact with that content, and the size and composition of your network.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

BenchmarkONE

MAY 7, 2020

What’s the most important ingredient in a recipe for successful content marketing? . You need a good team to produce good content. . However, your marketing budget is probably not unlimited, and you can’t have a small army working 24/7 to generate content. That’s where effective content marketing tools can help. .

Marketing Automation Services 80

Marketing Automation Services Promotion Budget Programs Marketing Budget Creation 80

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Today, you’ll find everyone from freelance writers to well-known brands publishing and engaging with content as part of Medium’s audience of more than 86 million unique monthly visitors. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Content Marketing Institute

APRIL 25, 2018

Did you know Andy Crestodina spends 150 hours on his annual blogger study? Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. Click To Tweet.

Research 97

Research Planning Marketing Analytics Tools Stats 97

BuzzSumo

JANUARY 19, 2021

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. Kristi Hines , Freelance Writer and Blogger. I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We also know what to focus the content around.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Moz

MAY 6, 2019

Did you find the content on the page helpful? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. Effective content comes with a blueprint. This is effective content.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

AUGUST 20, 2020

This is one of the most common blog post formats for business bloggers. Format: List of similar items or content. Another very popular blog post format, the list post (commonly referred to as a "listicle"), is characterized by content organized in a list. 10 Social Media Calendars, Tools, & Templates to Plan Your Content.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Optinmonster

NOVEMBER 13, 2019

Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. How to Use SEMrush.

Keywords 80

Keywords Paid Content Traffic Research 80

B2B Marketing Zone Posts

APRIL 5, 2010

They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Sales and engineering, and customer service, and those kind of programs. Eric: We do skip the stat of the week, though. Eric: I don’t know.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Hubspot

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? We've learned how to harness the power of SEO and research to give our readers valuable content while also generated large amounts of organic traffic at the same time.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? You think you know what is important to customers. What I’m about. Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Try a content writing service like EssayGeeks.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 2) Buyer Personas. Who are your ideal customers? What to document: A clear, detailed description of your ideal customer(s). 3) Competition.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that’s content for another blog post. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

SendX

APRIL 1, 2019

They’re loyal, and a loyal base of readers and customers goes a long way in building your brand. Emails are more personal, which means customers are more likely to feel invested in your growth and progress than if they see a generic post on social media. Emails convey authenticity to the audience.

Ad Building 163

Ad Building Marketing & Strategy Opt-out Opt-in 163

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. What are other blogs publishing?

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 19, 2020

And the number of US bloggers is set to reach 31.7 Beyond revenue, blogs are a great way to raise brand awareness, share engaging articles, and bring in new customers. Before you hit 'publish' on that first piece, it's important to consider why blogs fail. The blog lacks a content strategy. million in 2020. Orbit Media ).

Blogger 101

Blogger Work Management Marketing Management Statistics 101

Convince & Convert

OCTOBER 14, 2015

If you’re blogging, sharing your content on social media just makes sense. So I researched the heck out of the topic to really understand the best seven-step, data-driven formula to create consistent content and set up a social media schedule that will help you reach your goals. Publish Better Content Than Anyone in Your Niche.

Traffic 159

Traffic Social Media Custom Publishing Marketing Analytics Tools 159

WebMarketCentral

DECEMBER 15, 2008

Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

FEBRUARY 8, 2023

Pillar posts are the backbone of your content marketing strategy. These types of posts play a crucial role in building a solid content strategy because they drive exceptional ROI and attract backlinks. Get My Free Content Marketing Plan What Is a Pillar Post? Let’s begin!

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

OCTOBER 16, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. 2) It Builds Trust with Customers. Dive Deeper: How to Create Quality Blog Posts that Convert Customers.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

SendX

APRIL 1, 2019

If you’ve been sending out emails that aren’t opened or need to make an email strategy stat, it’s time to do away with old-school game plans and build an email list from scratch. They’re loyal, and a loyal base of readers and customers goes a long way in building your brand. Emails convey authenticity to the audience.

Ad Building 30

Ad Building Marketing & Strategy Opt-out Opt-in 30

Hubspot

APRIL 5, 2017

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. The most important stat that came out of the campaign? It topped the New York Times Best Seller list for 15 straight weeks and was published in 28 languages by 30 different publishers all over the world.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. 5) Make it difficult for people to share your content. Educational and helpful industry-related content is overrated. 14) Don't bother including a publish date/time on your blog posts.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28