KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Conductor

SEPTEMBER 23, 2021

A proactive approach to SEO competitive analysis helps you understand: Where keyword opportunities are What types of content users respond to for specific keywords What SEO strategies are working for competitors in your space Where you should focus your time to optimize for conversions. Compare Your Rankings and Content with SEO Competitors.

Analysis 119

Analysis SEO SERP Domain 119

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. For me, it’s “helping brands reach, engage and convert new customers.”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hubspot

MARCH 6, 2017

Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in. Start by creating your buyer personas. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

ConvertKit

JUNE 4, 2021

Develop reader personas. To develop a reader persona, answer the following questions: Who will read your book? Find out where your reader personas hang out online. Once you know where your reader persona hangs out online, find out who influences that space by noting who’s name commonly pops up. What are their interests?

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Adobe Experience Cloud Blog

JUNE 20, 2016

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. How can I figure out what content my target audience wants? The second-best time is today.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 100

Wiki Top of Funnel Lead Ranking Lead Scoring 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

NOVEMBER 2, 2018

However, you have the option to also upgrade your WordPress.com account and buy a custom domain from a third-party provider (meaning your URL will look like this: www.mywebsite.com). Wordpress.org is ideal if you want full power over customizing and controlling your website. How to Choose Between WordPress.org or WordPress.com.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. When you do it right, the payoff is more web traffic, more leads, and ultimately, more loyal customers. You’ve been toying with the idea of monetizing digital content through ads, but you have no idea if it would be successful.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Valasys

JUNE 6, 2019

The Future of Influencer Marketing, published by Altimeter Group’s Brian Solis, it was stated that only 11% of B2B companies are having an ongoing influencer marketing program. Customers learn to hear from credible people before they trust a brand to make a purchase. In a research report, Influence 2.0:

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. Is there such a thing as budget-friendly content marketing?” Today’s customers want information. Follow content marketing best practices. Here’s how.

Budget Programs 356

Budget Programs CMS Development Content Marketing Industry CMS 356

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 325

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 325

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with.

Template 28

Template Business Blogging Planning Buyer Personas 28

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Hubspot

JULY 27, 2015

But you were told ebooks are one of the most effective forms of content marketing. Solution: Create a buyer persona. It's time to do your market research to create a buyer persona before you mess up your next ebook's chances. Once you have this information, you'll be able to more easily and consistently produce targeted content.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Landing Pages 28

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Table of Contents.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Each episode runs less than an hour and contains the following segments: Content marketing in the news, rants and raves, and this old marketing example of the week. Copyblogger FM. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. White Papers are Influence Kings, But Need Persona. How Do You Get Started in Content Marketing?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. White Papers are Influence Kings, But Need Persona. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 25, 2020

Utilize Content Marketing and Guest Blogging to Establish Credibility. If you’re not utilizing content marketing to your advantage yet—it’s time to start. Creating your own content targeted to your buyer personas (and their pain points) is a great way to establish credibility for your company and establish yourself as a thought leader.

Paid Content 300

Paid Content B2B Marketing SEM Paid Search Agency 300

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! How Do You Get Started in Content Marketing?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40