” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content Curator. They find great content. Content Marketing MORE >>

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  Some are suited for personal use.  MORE >>

It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Create content at a lower cost (reduce the time invested in generating content). Place your content in front of existing audiences (PR, News-jacking, guest blogging). Produce the best content you can, even if it means staying tightly focused on a few topics. You can choose two.” Sound familiar? MORE >>

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. MORE >>

Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. This is not only due to the quantity of available data and information out there for you to draw on, but also because of new tools that make curating and aggregating that data quick and simple. MORE >>