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4 Examples of Content Curation Done Right

It's All About Revenue

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Curation is an investment multiplier, a way for any firm to enhance brand awareness.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Do we curate content or only share our own, original pieces? I’m genuinely very curious to hear what you {grow} readers have to say.

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer.

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.

5 Ways to Engage Readers Through Curated Content

Modern B2B Marketing

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated contentcontent written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Here are five ways to curate content that drives engagement: 1.

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

Today, it is really difficult making money off of content. That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred. Copyright in a world of curation.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Share content your audience wants to see. Treatment.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Curation.

Four levels of B2B content sharing: Publishing isn't everything

Reputation to Revenue

Consistently creating engaging content is one of those programmatic challenges that strikes fear in the hearts of many B2B marketers looking to take more advantage of social media. Indeed, there are four levels of content sharing that B2B marketers should include in their social media mix. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 80% of marketers use blogs as part of their content marketing strategies. ?70% 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. Content Marketing Content Planning

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. 80% of marketers use blogs as part of their content marketing strategies. ?70% 70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. Content Marketing

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

Ad Your Comment Here

Jeff Cutler and Kate will be doing a joint panel discussion on Content Production at this years BlogWorld LA conference in early November. Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Content Marketing

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. How to maintain a cost-effective content creation strategy. Why curation has opened up a new customer connection.

Raising Your Content Curation to the Next Level

WindMill Networking

As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content curation, or sourcing information from 3rd party sources and then sharing them on your social media properties. Therefore, what else can you post to try to reach your content strategy and frequency strategy goals?

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent

75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. Create a Twitter List.

Content Marketing Spotlight Series: A Q&A With Mark Schaefer

Opentopic

We’re excited to present the second interview in Opentopic’s Content Marketing Spotlight Series , a new, regular feature that provides valuable insights from thought leaders in the content marketing space. Opentopic’s Content Marketing Spotlight series is part of our ongoing mission to help marketers succeed in content marketing. Be sure to subscribe to the content marketing blog so you don’t miss future posts. Mark Schaefer is a college educator, blogger, speaker, and consultant who specializes in corporate social media marketing workshops. Enjoy!

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Get visitors to engage with your content?

11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Use the dashboard to curate content in real-time. Probably not.

What Happens When You Turn Curated Customer Data into Intellectual Property?

Sales Intelligence View

Guest Blogger: Denis Pombriant. Pombriant’s newest research on social media adoption, The Subscription Economy: How Subscriptions Improve Business, was published in late 2012. For instance, they engage with prospects via social media, and in the process, build a knowledge-base and share content. They’re starting to curate leads that border on intellectual property.

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

The Content Marketing A-Team

B2B Marketing Insider

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. Content is everyone’s job in businesses today as brands continue to embrace the need to become publishers.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. Content marketing strategies. Content performance. Buffer ).

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Blog Post Templates.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.

Content Marketing strategy: Are you good, fast, or cheap?

grow - Practical Marketing Solutions

It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing). Create content at a lower cost (reduce the time invested in generating content). Sound familiar? Tweet.

To drive value from your content, focus on trust, not traffic

grow - Practical Marketing Solutions

Silversten calls these customers “apostle customers,” a concept similar (perhaps identical) to what I wrote about in a chapter called “The Alpha Audience” in my new book  The Content Code. Value from your content: Trust … or traffic? Shonali helps ignite my business in a small way every day when she shares my content. ” Read on. Trust.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Blogger. Not bad.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

15 Rocking Content Marketing Tools with Advice from Experts

Writtent

With  9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. Content Creation. 1. PowToon.

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How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. The most successful content marketers do a little bit each day, and it adds up over time. Right? Wrong.

RSS 61

Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

KoMarketing Associates

Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! What does B2B content marketing have to do with the upcoming Olympics anyway? If you’re in the business of creating content, there are a number of lessons you can learn from the Olympics. Content Curation Matters, Too. The same can be said for B2B content marketing.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media.  Online.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Last December, I wrote a post on the  exact process  I use for distributing content , so if you’ve got the time I encourage you to take a peek. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream. By Brooke Sellas, {grow} Contributing Columnist. Not productive. Right?

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. According to Content Marketing Institute’s recent B2B Content Marketing report , 9 out of 10 B2B marketers are using content marketing, and 45% plan to increase their spending on content marketing over the next 12 months.

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Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Online content drives search engine rankings and social media. Online.

The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. AdAge has its own agency called Content Strategy Studio. The media gap.

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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. Today’s socially-enabled employees like to share content, including content related to their employers. Once just for TV, the syndication model is now being successfully adapted to Web content.

SEO & Blogging = a Match Made in Heaven?

Writtent

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found. Have you heard the term?

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11 Smart Content Marketing Tools for Every Budget

Vertical Response

Content marketing is one of the best ways to engage and connect with your prospects and customers by giving them useful information. But how can you juggle running your business and creating and sharing useful content? Search and follow topics that relate to your business, and discover what people are asking; You can then create content around these topics. Good news! Create.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

30 Killer Resources to Learn Content Marketing

Writtent

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. 29 Content Marketing Secrets. CMI Content Process Roundtable.

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