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5 Email Copywriting Tips for Creating Engaging Content

SendX

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? CTA for short is a part of a piece of content strategically crafted and located to get an audience to take a specific action. Are you trying to get your subscribers to buy through your email copy?

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

If you listen to the way others talk about you and respond to your content you can begin to understand how others perceive you brand. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. But now what? .

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Hubspot

Platforms that follow the platform business model can grow or scale rapidly because they don’t own the resources that create the value, i.e. the applications, content, service providers, or products. Their growth isn’t contingent upon resources or capital. It became a content free-for-all, and readers benefited all the same.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies. Step Five: Developing the Plan Objectives Your measurable objectives are the basis of a GTM Tactical plan.

Planning 100
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7 creative Ways to Use Social Media for PR

Sprout Social

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Be a Contributor or Guest Blogger.

PR 100
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Google and the Parable of the Turkey

WebMarketCentral

Through it's search crawling, it knows which other sites link to that company's site, which publications and bloggers write about it, and what gets said about the company (if anything) on social media sites. It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no?

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The Ultimate Guide to Marketing Jobs

Hubspot

25 of the best companies for content marketers (IZEA). Search engine optimization refers to organically optimizing web content to be indexed by search engines and easily found by your audience. Content Marketing. Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.