ViewPoint

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

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Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Today's guest blogger is Jeff Molander. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? In fact, most content marketing plans fail because they're invested in popular wisdom that is fatally flawed. Successful Content Marketing Creates Response. Create The Honey: Useful Content.

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Is Your Web-based Content Driving Away Sales Leads

ViewPoint

Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. Is your content set up to attract the right buyers? Today, unless the bulk of your qualified leads are finding and approaching you, your content is not doing its job.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Running A Successful Business Blog: Why It Pays to Post. Via Funnelholic. The Five Cs of a Successful Blog.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? Christopher Hosford is a frequent guest blogger for ViewPoint. Some of it is direct marketing, such as email, display, and PPC search.

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How B2B Marketing and Sales Alignment is Like a Relay Race

ViewPoint

In marketing, teammates must ensure that website visitors and inquisitors can access the right content to assist and propel the buyers’ route. With nurturing phone calls and emails to warm-up potential buyers, marketing continues down the informational track providing more content that addresses the buyers’ problems and needs.

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