Smashmouth Marketing
JULY 19, 2010
There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.
Smashmouth Marketing
OCTOBER 8, 2009
Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Mike: Blogging seems to be the communications platform of the future.
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Smashmouth Marketing
OCTOBER 6, 2009
Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Mike: Blogging seems to be the communications platform of the future.
Smashmouth Marketing
JUNE 30, 2009
Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Whitepapers and analyst reports are for lengthy detail. There is nothing worse than following someone's blog for months and then seeing it go blank for weeks.
Smashmouth Marketing
JUNE 26, 2009
Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Whitepapers and analyst reports are for lengthy detail. There is nothing worse than following someone's blog for months and then seeing it go blank for weeks.
Smashmouth Marketing
SEPTEMBER 30, 2009
The technology is only an enabler - the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels. I'd recommend that for every new lead you get, you have a relevant follow-up sequence that provides valuable content that will help them.
Smashmouth Marketing
SEPTEMBER 29, 2009
The technology is only an enabler – the content is the ticket. If you have great content that people want to read, you can offer it via email and also use it on those other channels. I’d recommend that for every new lead you get, you have a relevant follow-up sequence that provides valuable content that will help them.
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