Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. Users can dig into these reports to view the underlying articles.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” integration with campaign and content systems. [x+1]

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120