Chris Koch

MAY 14, 2010

Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA’s Marketing Leadership Forum on May 25-26.) Ideas and content. We’re seeing a role that is sort of a director of ideas and content emerge.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

OCTOBER 6, 2009

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. And if our nurturing metric is going to improve over time, so must our content. By improve I mostly mean that we need to make the content more and more relevant to target buyers.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). We accomplish this feat through content. And if our nurturing metric is going to improve over time, so must our content. By improve I mostly mean that we need to make the content more and more relevant to target buyers.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

JANUARY 22, 2010

Aside from the corporate, a blog is the mother ship of social media interaction and content. For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). It’s a great source of content and for people that I may want to follow. I started by following the bloggers I like, as well as friends and colleagues.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Social media are repositories for discussions and content on every possible topic. Managing the conversation gives us ways to stretch our content further. Gather research. Seed discussions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

NOVEMBER 24, 2009

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own. Encourage community through sharing and attribution.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

Content is also viral in this model, passed on and on by people to their various networks of followers, which means that good content producers have another avenue to grow their relationships exponentially. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Content is also viral in this model, passed on and on by people to their various networks of followers, which means that good content producers have another avenue to grow their relationships exponentially. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 3, 2010

Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. Rarely do those links lead to paid content. Those who make their content freely available will have many more readers than those who don’t. Besides, it makes us feel good.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

We need to understand their experiences and offer content that fits their needs. Rarely do those links lead to paid content. Those who make their content freely available will have many more readers than those who don’t. Those who make their content freely available will have many more readers than those who don’t.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100