Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Blog this on Blogger. Related posts: Content Marketing Favorites: Telling Stories. A case study.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Blog this on Blogger. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Our mirror neurons get triggered and we put ourselves into the story.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. Your content needs to be customer-focused.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 1, 2014

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. Page-Level Targeting : Personalize the user journey by creating optin campaigns that match the content of your blog posts. Not sure if OptinMonster is right for bloggers? Let’s dive right in! 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Brand response – Create content that focuses on how to prepare healthy meals in a short time.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Optinmonster

MARCH 30, 2024

Customer reviews and testimonials can be so crucial for sales that Casper went as far as suing a blogger for not recommending them as the best. Use Social Proof to Validate and Simplify Customers’ Buying Decisions It’s hard to make buying decisions when the market is saturated with so many options.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Exo B2B

OCTOBER 10, 2023

The “star” of content marketing lived up to her reputation. Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Mark is one of my idols in marketing and also as a blogger.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Writing on the Web

OCTOBER 3, 2012

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/ customer engagement. How to Write Like You Talk.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

JULY 8, 2015

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Optinmonster

APRIL 4, 2024

AWeber AWeber is a seasoned player in the email marketing and automation space. AWeber boasts a helpful Link Preview feature that is particularly useful for bloggers and other content creators. It’s also worth a look if you do a lot of content marketing or content creation.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Optinmonster

DECEMBER 17, 2020

Well, the good news is you can add quizzes to your content marketing strategy, too. Whether you are a business owner or a blogger, quizzes can help you engage your target audience. OptinMonster lets you target popups using targeting and trigger features called Display Rules. Have you ever wondered how they get it right?

Generation 113

Generation Lead Scoring Lead Ranking Leads 113

Writing on the Web

SEPTEMBER 16, 2015

I’ve got Blogger’s Block. (Yes, Yes, even experienced bloggers can get stuck from time to time.). Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy. That’s where it happened: my bloggers block. But I’m having trouble with my blog writing.

Blogger 100

Blogger Tips Creativity Relevance 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Use persuasion triggers. The most effective content marketing occurs with a mixture of both rational and emotional tactics. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

MARCH 24, 2014

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. A health emergency, a broken heart (real or emotional), and important career pursuits can trigger emotional, intellectual or spiritual stress. Work requires you to actually do something.

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Blog this on Blogger. Then get back to me and let me know.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. 3 Biggest Challenges for Online Content Marketing? Do some client recommendations work better than others? Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Or are they a major part of your content creation strategies? It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Scoop.it

AUGUST 31, 2021

Why not consider them when writing and make your marketing content even more effective and convertible? Isn’t that what we all want to get from business writings when planning our content marketing strategies ? But what are power words, and how to use them in content to make it convert like crazy?

Content 74

Content Copywriting Trigger Marketing Curation 74

Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. Content Marketing Optimized for Search Engines. No More Geek-Speak: SEO for Smart Bloggers. Share this on del.icio.us. Tweet This!

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Blog this on Blogger. Engaging Content: Start with Why.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! Ad people, however, copywriters and marketers don’t use this approach.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. As a content marketing professional, you have words and visuals in your quiver of tools.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Attention is generally done more effectively by negative content.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Optinmonster

AUGUST 1, 2022

For example, in this free 5-day cooking course, the blogger shares her top cooking tips as well as affiliate links to the tools she uses for those tips. For example, if you were selling content marketing services to business owners, you could offer a free email course teaching them how to audit their content marketing.

Course 84

Course Sales Qualified Leads Generation Leads 84

KoMarketing Associates

OCTOBER 24, 2017

Any one of these events can trigger a site audit, and in series, a pruning of pages or links that are no longer seen as valuable to the user. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

SmartBug Media

MAY 12, 2022

Here are some great backlink strategies via Backlinko : Publish "skyscraper" content. Become a source for reporters and bloggers. Stop guessing and use content formats proven to generate links and social shares. Delight tools include: Smart content. Email marketing. Marketing automation.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. This pop-up message is triggered when a visitor is about to leave your website.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Exo B2B

MAY 30, 2019

What was the trigger? At the time (and even today, for that matter), we noticed and became aware of the latest trends in marketing, especially on the American side, where they often seem to be a step ahead of what’s going on. Yes, Blogger and WordPress existed, but they were light years away from what we know today.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 13, 2010

Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Blog this on Blogger. Related posts: Content Marketing Tips: The Brain Runs the Show. Tweet This!

Digg 100

Digg Advertising Agencies Loyalty Work Management 100