Webbiquity

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Blogger 100

Blogger Practices PR Outreach 100

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. However, I don’t believe outreach techniques or templates could guarantee success here.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Blogger LinkUp. Sorry, but it doesn’t.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Content Standard

JULY 14, 2015

As content marketers, we tell stories about our brands that people seek out. Our content serves as a destination, not a roadblock. That’s the beauty of content marketing: We’re not forcing anyone’s eyes open. As content marketers, we can’t just sit back and wait for media pick-up.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

SendX

MARCH 18, 2021

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” You can’t, of course, automatically include them in your email marketing database.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. If your blog is about B2B technology, make sure outside bloggers do not send you posts about B2C topics.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools.

Outreach 100

Outreach Rules Tools Buzz 100

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. Traditional broadcasting through the media is not as effective as it once was.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Webbiquity

JUNE 1, 2021

But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. So, does that mean content marketing is dead?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

seo.co

MAY 2, 2021

See which websites are linked to which content. You can use all of this information to identify the type, length, and format of content you would require for your website. Discover more outreach opportunities, more platforms to post your content, and discover strategies that have worked for your competitors. BuzzStream.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Biznology

FEBRUARY 13, 2018

If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. 50’s a fail.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Brandpoint

APRIL 16, 2019

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Webbiquity

MAY 24, 2016

The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ Check out the Analytics account of a mature content marketing program. I’m a B2B marketer. Pause your advertising. What happened?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

seo.co

FEBRUARY 15, 2022

An unbeatable platform for making opinions known, both by the blogger and his audience. Useful for optimizing content for search. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use. Choosing the right plugins.

Paid Content 117

Paid Content Traffic RSS Blogger 117

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever.

SEO 100

SEO Planning Blogger Content Marketing 100

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. He focuses on blogger outreach/engagement and internet crisis response. Like this post?

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Paid Search Agency Work Management 80

Hubspot

OCTOBER 13, 2020

The SERP tracker was a game-changer for HubSpot’s surround sound content marketing program as it made monthly reporting and tracking changes a matter of hours, instead of days. Other marketing blogs such as Neil Patel and Content Marketing Institute. Start outreach for long-term partnerships. and ReadWrite.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing. Social media is a powerful marketing channel in and of its own.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Biznology

FEBRUARY 14, 2014

That is one of the main reasons we do content marketing. Less commonly acknowledged is how this same concept applies to the content we create. “Post and pray” isn’t going to get your content noticed. In order for content marketing to be effective, you have to find an audience for your content.

Promotion 80

Promotion Content Marketing Ad Building Content 80

seo.co

JANUARY 25, 2023

For bloggers and businesses with hundreds or thousands of website pages, this isn’t as easy as it seems. If you run a content marketing blog for small businesses, competing sites may include Convince and Convert, TopRank Blog, Copyblogger, etc. Tools for Useful Broken Link Outreach Finding broken link building is dirty work.

Link Building 98

Link Building SEO Ad Building Domain 98

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Brandwatch Marketing

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. BuzzSumo is particularly useful for content marketers.

Tools 92

Tools Blogger Demographics Social Media 92

Hubspot

MAY 27, 2020

Conduct guest blogging outreach. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97