KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Online Reputation?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Hinge Marketing

FEBRUARY 2, 2015

This video interview is with Bryan Eisenberg, a Visible Expert in online marketing. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Bryan Eisenberg to learn about his journey to becoming a Visible Expert in online marketing topics like conversion rate optimization and search marketing.

Online Marketing 48

Online Marketing Marketing Management Advertising Agencies Blogger 48

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How to Start “a Little Online Business …&#. 4 Time-Saving Tips for Social Media Marketing. Share this on Bebo. Add this link to Box.net.

Ning 100

Ning Content Marketing Digg Business 100

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use Google Search Console to find the URLs that link to 404 pages on your site. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Blog this on Blogger. Add this to Google Bookmarks.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Online Marketing Institute

AUGUST 21, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? The result?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Marketing Strategy Blogger 52

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing to a Caveman’s Brain. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

DECEMBER 13, 2010

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Blog this on Blogger.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Designed to persuade a defined group of readers. To take one specific action. Share this on Bebo.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.).

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 12, 2011

Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Possibly the most important point in this list: Don’t forget that while climbing the Google rankings may be on your mind, if you write boring, dull and uninteresting copy, people just aren’t going to want to read it. Blog this on Blogger.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Blog this on Blogger. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. She most recently wrote about the best colleges online. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Blog this on Blogger. Add this to Google Bookmarks.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Any successful blogger or journalist responds well to criticism.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

Some bloggers and writers are natural storytellers, some aren’t. Your online content should be no different. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing Favorites: Telling Stories. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 4, 2012

Facebook tops Google for weekly traffic in the U.S. If you expect that your business blog is going to skyrocket off the Google charts, then you’re in for a disappointment. If you have a business page , this is a great way to get your content out to a larger audience. Remember, Google indexes content on pages.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know how I can help you get better results from your online marketing efforts. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Google will love you. If there’s one thing that we know about Google, it’s that it loves fresh content. Fresh writers offer fresh words.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

MAY 16, 2011

Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First. Marketing with Videos: What’s Wrong with the Script?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100